Director of Growth Marketing, Chime
Paid Media
$168.6-238.9k
+ Equity + Bonus
3+ days a week in office
Mobile banking for the everyday person
Open for applications
Mobile banking for the everyday person
1001+ employees
Open for applications
$168.6-238.9k
+ Equity + Bonus
3+ days a week in office
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- We’re looking for an experienced performance marketing leader who knows how to use digital media acquisition channels to drive sustainable business growth
- You should be equally comfortable analyzing performance data and setting high-level strategy across paid marketing levers with deep experience on digital/web performance user acquisition
- Extensive expertise using a portfolio of marketing channels and tactics with an emphasis on Paid Search, Paid Social, and Programmatic Display
- 8+ years of proven experience in performance marketing with at least 4 years experience in-house at a high-growth consumer brand managing 7-8+ figure monthly media spend and at least 6 years experience managing a team
- Experience testing and scaling new performance marketing channels
- Experience implementing and/or overseeing a high production creative testing operation to optimize and scale performance on Meta and other digital channels
- Understanding of vendors, tools, systems, and tactics across the evolving marketing landscape: Advertising/Media, Personalization/Targeting, Measurement/Attribution
- Data-driven decision making, able to triangulate across different datasets and varying degrees of data completeness to develop models and inform strategies
- Strong leadership presence with ability to lead directly and through influence in a complex organization with competing priorities
- Excellent communication skills. Ability to communicate clearly to both technical and non-technical audiences
- Skilled at running cross-functional relationships and communicating with leadership across multiple organizations
- Skilled at surfacing insights quickly and communicating those insights in a way that persuades action
- Passion for our mission: uniting everyday people to unlock financial progress
- An owner’s mindset - you can lead through ambiguity and dig into the details to solve
What the job involves
- The Director, Digital Media (Growth Marketing) is a key leadership role within the Marketing team
- You will lead the strategy and execution of all Digital/Web performance focused paid marketing channels at Chime (Search, Social, Display) and oversee the creative testing strategy and operation that drives performance across all performance marketing channels
- You will do this with a substantial budget, high-visibility cross-functional partnerships, and aggressive growth targets
- Develop, own, and evolve the performance media strategy and execution for all Digital/Web paid marketing channels at Chime, including Search, Social, Display with a 7-8 figure monthly budget and aggressive growth targets
- Organize, coach, uplevel, and retain a team of channel experts across digital paid media channels to achieve aggressive growth at scale
- Identify growth opportunities and drive channel optimization, building a culture of innovation and hypothesis-driven experimentation
- Develop cross-channel strategies partnering with internal teams and external agencies to support integrated campaigns, new product launches, growth initiatives
- Partner with cross-functional teams enhance and continue building best-in-class marketing data and technology capabilities
- Work closely with Analytics and Finance to optimize attribution methodologies, model and forecast ROI, monitor and communicate performance to executive leadership, and drive marketing measurement optimization
- Cultivate a culture of testing and experimentation to drive innovation, apply findings, and uncover optimization opportunities that increase acquisition and deliver best-in-class member experiences
- Lead and develop a team of impactful marketers, providing mentorship and nurturing their career growth
Our take
Chime is part of the growing realm of fintech banks and providers, emphasizing straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meager interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $25.5B, a staggering $23.5B surge from its early 2019 valuation, underscoring its impressive and swift expansion. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company values
- Be member-obsessed: We are guided by a deep understanding of our members' needs and a devotion to meeting those needs at every step. We practice empoathy in everything we do
- Be human: We keep it real. We build trust and connection with our members by making them laugh, feel understood, and get inspired
- Bew bold: We dream big. We set audacious goals, tackle the hard stuff, and do things that no bank has done before. We see a broken industry and believe in our ability to change it forever
- Simplify: We start with the simplest solution and only add to it if necessary. We are famously practical and focused. Our motto is "Do Less. Faster. More often."
- Make it happen: We measure the impact of our work and push hard to hit our goals. We find ways around roadblocks. We hold each other accountable to a high bar for performance
- Respect the rules: We take seriously our obligations to regulators, partners, and the public. We move fast and push for changes without cutting corners. We risk failure if we ever break the regs
- Team up: We know great work isn't done alone. We organize into teams that leverage the different strengths we each bring. We are stronger when we have each other's backs
- Chime in: As owners, we have an obligation to speak up. We share our ideas, ask hard questions, and give candid feedback. When others chime in, we value what they have to say
Company HQ
Nob Hill, San Francisco, CA
Articles
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
Salary benchmarks
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Diversity, Equity & Inclusion at Chime
Erica Johnson (Head of Diversity, Equity, and Belonging)
- Https://medium.com/life-at-chime/its-a-chimed-life-meet-erica-johnson-our-new-head-of-diversity-equity-and-belonging-6f911b837678
- Https://medium.com/life-at-chime/the-value-of-buy-in-from-leadership-how-our-crg-exec-sponsors-make-chime-and-our-crgs-a-f2996aa4c41a
- Https://medium.com/life-at-chime/scaling-crgs-how-diversichime-helps-grow-our-crgs-with-intentionality-and-intersectionality-28af791a5148
- Https://medium.com/life-at-chime/the-cost-of-being-yourself-a4265f3e5a6e
- Https://medium.com/life-at-chime/chimehers-chimes-in-the-role-of-female-role-models-696702e81daa
- Https://medium.com/life-at-chime/chimers-chime-in-the-importance-of-being-out-at-work-883870d5d3c
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