Performance Marketing Manager, Avea
DACH
Longevity health supplements
Job no longer available
Longevity health supplements
21-100 employees
Job no longer available
21-100 employees
Company mission
To help everyone stay healthy and thrive for as long as possible.
Role
Who you are
- German language bilingual or native level
- University degree in quantitative majors such as engineering, physics, or mathematics is strongly preferred
- Data-driven mindset: you are analytical, enjoy examining data, and can draw conclusions from it
- Previous experience in driving autonomously paid performance campaigns (Meta & Google)
- You're a team player capable of working independently in a dynamic work environment that demands individual initiative and problem-solving skills
- Eager to learn and adopt new tools/technologies as well as share knowledge with others
- Very good command of Excel
- Familiarity with online shopping and experience in optimizing the conversion journey and online customer acquisition
- Experience in data management (preferably Tableau) is an advantage
- A basic understanding of Google Analytics is required; certification is advantageous
- Interest in the longevity industry
What the job involves
- As a Performance Marketing Manager you will be responsible for initiating, executing, and reporting on digital marketing initiatives to drive awareness and conversions
- You will set the strategy, optimise our existing performance channels, test new channels, and own the results in our primary markets
- Drive our digital performance marketing across all channels e.g Meta, Google and TikTok, across DACH markets
- Plan and set up online marketing campaigns in coordination with the Co-Founder in charge of marketing
- Monitor performance of individual assets (e.g. pictures, articles, videos), identify what works best and coordinate with the rest of the marketing team to produce more high performance assets and to implement best practices
- Measure and analysis campaigns on a daily basis by using Google Analytics, Google data studio, Google Ads Dashboard & Facebook Ads Dashboard, Excel and other dashboards needed
- Identify improvement opportunities in digital performance marketing growth and efficiency by constantly testing ideas with audience targeting, split tests and A/B tests etc
- Test new channels and opportunities
Our take
As more consumers seek to live healthier lives, it’s no surprise that there are a wide range of supplement companies. Taking every day supplemental health to the next level is Swiss start-up, Avea, which is capturing the markets growing interest in long-term health supplements. Avea has enlisted the help of scientists and researchers that specialise in the field of longevity to produce a line of supplements that not only optimise long-term health, but also slow and even reverse certain signs of aging.
The company launched its first line of products in February 2022, since then it has gone on to launch and optimise a variety of products, with its Collagen Activator being one of its biggest successes as it is consistently in high demand. Following the conclusion of its extended seed funding round in mid-2023, Avea is investing heavily in accelerating its growth throughout Europe and the UK as well as establishing itself in the APAC region. On the subject of the latter, Avea is growing particularly popular in China, where it is securing key marketing deals.
With the global longevity market being worth $8 trillion, Avea hopes to play a significant role in the future of the industry
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$2.5m
SEED
Jul 2022
$3.1m
SEED
Total funding: $8.6m
Company benefits
- Remote working
- Free products
- Courses for employee's growth
- 2 retreats per year
- Coworking spaces
- Unlimited holidays
- Flexible working hours
Company HQ
Zug, ZG
Leadership
Pascal Rode
(COO & Co-Founder)Founder of several companies, including Today Zurich, Swiss Foy, and UrbanBlue (where they also served as the COO).
Sophie Chabloz
(CSO & Co-Founder)Worked for the Coca-Cola Company in a variety of roles, including Innovation Manager of Emerging Brands. Former R&D Product Developer at Flatev.
Teresa Budetta
(CMO & Co-Founder)Certified Life Coach and current Online Marketing Consultant/CMO/Social Media Expert at NAIKE Agency. Former Head of Brand and Social Media at foodspring.
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