Senior Marketing Associate, Financial Times
$65-72k
2-3 days a week in office
Global business publication
Posted today
Global business publication
1001+ employees
Posted today
$65-72k
2-3 days a week in office
1001+ employees
Company mission
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future.
Role
Who you are
- A great communicator with a personal gravitas to influence your direct reports and the people you work with
- Hand-ons experience of the major social media platforms (Facebook, Twitter, Youtube, Instagram, LinkedIn) and web analytics platforms (Google Analytics)
- Good creative judgement and copywriting skills
- Positive, motivational and inspirational attitude with a constant focus on keeping team morale high and team members engaged
- A strategic problem solver who can become comfortable with change and have a shown ability to find opportunities to improve processes and results
- An analytical approach - somebody who can analyze performance based on data from multiple sources and can suggest improvements to increase results
What the job involves
- As the Digital Marketing Manager in the Financial Times’ Commercial Department, you will be responsible for the digital marketing strategy and promotion of all high profile commercial content campaigns for the EMEA region (both FT editorial and our advertising partner’s content)
- This position will report to the Performance Lead (EMEA/US)
- Guarantee exceptional delivery of all US content marketing campaigns
- With the highest levels of marketing strategy and client services at every stage of the campaign
- Develop the team’s workload - supporting the EMEA marketers where possible and involving them in US campaigns where needed
- Own the weekly US status meetings with the Project Management team
- Assist on the relationship with the marketing delivery arm of FT Studio
- Share knowledge with the Performance Marketing team to ensure user journey learnings are applicable to all campaigns and develop further best practices in marketing promotion
- Innovate projects to allow us to market through new ad formats, and further develop marketing strategies for multimedia campaigns
- Regularly seek feedback from US sales colleagues and Content Strategy so as to continually improve marketing strategy, client services and campaign reporting
- Cultivate and refine processes and workflows between all internal partners and delivery teams - specifically the Project Management and Campaign Management teams
Our take
Founded in 1888, the FT has grown into one of the world's biggest online and broadsheet economics and business news providers. It has a strong focus on financial journalism and economic analysis, and provides this essential analysis to companies and individuals across the world.
As well as economics and business, the FT also offers sections on opinion, life and arts, how to spend, and more. In 2022, six of its writers won awards in science, data and investment categories, illustrating the breadth and quality of the FT’s journalism.
The company adapts well to changes in the market to maintain its readership. For example, it recently launched a digital hub and weekly newsletter called Cryptofinance to shine a light on the digital asset industry and how innovations are rippling into mainstream finance.
The FT Group employs more than 2300 people worldwide, including 700 journalists in 40 countries. It includes the FT, FT Specialist, and a number of services and joint ventures. FT's focus on providing impartial, high-quality content has gained it a record-paying readership of over a million, three-quarters of which are digital subscriptions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
52% female employees
23% employee growth in 12 months
Company
Company benefits
- A range of training courses as well as confidential career coaching and mentoring
- Flexibility - working from home, job sharing, compressed weeks, and flexible working hours
- Enhanced parental leave, flexible leave allowance and paid volunteer leave
- Pension contribution
- Local health coverage plans
- Gym memberships and healthcare schemes, professional counselling sessions, 24-hour employee wellbeing helpline, weekly meditation classes
- Financial wellbeing products and services
Company values
- Ambition
- Curiosity
- Integrity
- Trust
- Inclusion
- Subscriber focus
Company HQ
City of London, London, UK
Articles
Leadership
John Ridding
(CEO)After studying for a degree in PPE at Oxford, John worked as Chairman of Pearson Asia, as well as editor of the FT in Asia. In 2006, he was appointed CEO of the FT Group.
Roula Khalaf
(Editor)Following a degree at Columbia University and four years at Forbes, Khalaf joined the FT in 1995 as Associate Editor and Middle East Editor. Since January 2020, she has served as Editor.
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Diversity, Equity & Inclusion at Financial Times
Yasir Mirza (Global Head of Diversity & Inclusion)
- D&I annual report
- Reporting pay gaps
- Next generation board
- Employee networks, including Proud FT, FT Embrace, FT Women, FT Families, FT Sustainability, FT Mental Health and FT Access,
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