Senior Director of Product Marketing, Dropbox
$229.5-349.4k
All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). Salary range varies depending on location
More information about location
Smart workspace company
Job no longer available
Smart workspace company
1001+ employees
Job no longer available
$229.5-349.4k
All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). Salary range varies depending on location
More information about location
1001+ employees
Company mission
Dropbox's mission is to design a more enlightened way of working.
Role
Who you are
- 10+ years of leadership experience in product marketing, including go-to-market strategy and release marketing, for a SaaS and/or Product Led Growth technology company
- Proven ability to influence senior executives and cross-functional teams to drive strategic initiatives and achieve business goals
- Deep understanding of the sales process, customer behavior, and market trends
- Exceptional leadership and team-building skills, with a proven ability to inspire and develop top talent in a fast-paced environment
- Strong marketing competencies across strategic planning, content creation, sales enablement, and performance reporting
- Experience partnering with Sales, Productivity, Customer Success, and Marketing Operations teams
- Strong analytical skills, with demonstrated capabilities in interpreting data and qualitative research
- Experience leading high-performing teams and managing large marketing budgets
Desirable
- Extensive experience in SaaS productivity tools or related product categories, with a strong understanding of both sales-assisted and product-led growth models
- Master’s degree/MBA
What the job involves
- Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights
- We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow
- We partner with teams across the company, including Product, Sales, and Engineering
- As the Senior Director of Product Marketing at Dropbox, you will be responsible for defining and authoring the go-to-market strategy for Dropbox's Core portfolio, which includes Dropbox, Dropbox DocSend, Dropbox Sign (including API and Fax), and Dropbox FormSwift
- You will also collaborate closely with the Dropbox Dash GTM teams and partner with Product, Growth, and Campaigns teams
- You will play a crucial role in influencing the product direction, driving adoption and impacting revenue growth
- You will lead a talented team of Product Marketers, ensuring alignment of sales and marketing efforts, and fostering innovation
- Joining Dropbox in this role will provide substantial senior leadership exposure and the opportunity to drive transformation and innovation within a leading tech company
- Define and lead the multi-year vision for the GTM strategy of Dropbox’s Core portfolio, ensuring alignment with company objectives and pioneering new market opportunities
- Lead and mentor a team of senior product marketing managers and individual contributors, fostering a culture of integrity, excellence, and innovation
- Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends, using insights to inform product positioning and messaging
- Develop clear, compelling, and differentiated product positioning and messaging that resonates with target audiences
- Develop and maintain detailed buyer personas and customer journey maps
- Collaborate closely with campaign managers to develop and execute marketing campaigns that drive awareness, consideration, and adoption
- Analyze and report on the performance of marketing campaigns and GTM strategies, using data-driven insights to optimize outcomes and directly contribute to revenue growth
- Partner with channel owners to identify optimization opportunities and ensure marketing activities are effective and efficient
- Represent Dropbox at industry events and conferences, developing thought leadership content that establishes Dropbox as a market leader and engaging with key customers and partners
Our take
Dropbox started by helping people bring together their files in one central place. The contents of these folders are synchronised to Dropbox's servers along with other computers and devices where the user has installed Dropbox, keeping the same files up-to-date across all devices.
Nowadays, there are lots of competing companies in cloud storage, and some with better distribution (e.g. Google and Apple). This explains why Dropbox is making a big push to reinvent itself after a fairly disappointing run since its IPO in 2018. The new Dropbox turns folders into "Spaces", which are collaboration hubs for teams, complete with comment streams, artificial intelligence tools and integrations into services such as Slack.
The company continues to build out its offerings through acquisitions, such as that of Formswift, bolstering its end-to-end agreement workflow capabilities. Indeed, It's very clear that Dropbox is trying to make a big move from being just a storage company. This seems to be a necessary move given the competitive nature of the industry it is operating within.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2014
$350m
SERIES C
Oct 2011
$250m
SERIES B
Total funding: $607.3m
Company benefits
- Medical, dental, and vision coverage
- We offer a generous company contribution toward individual medical, dental, and vision insurance coverage, including contributions toward dependent premiums
- Keep sharing and collaborating with friends and family even when you’re not at work with free Dropbox space for your whole crew
- Take the vacation you’ve always dreamed of with up to four consecutive weeks of paid time off
- Celebrate common holidays without your paycheck taking the hit with 11 company paid holidays
- Each Dropboxer has access to 32 hours of paid volunteer time off each year that they can use to support the causes close to their hearts
- We regularly offer panels and seminars featuring the best minds in tech, talent, diversity, and beyond that any Dropboxer can attend from the comfort of their home
- No two Dropboxers are the same, and their benefits shouldn’t be either. Our Perks allowance empowers employees to customize their benefits in line with what really matters to them
- Start building a successful 401K retirement plan with our dollar for dollar contribution match, up to $1,500 per quarter to a maximum of $6,000 per calendar year
Company values
- Be Worthy of Trust - Millions of teams trust us with their most important information. But this trust can vanish in an instant. That’s why integrity is the foundation of our culture. We do the right thing, even when nobody’s looking. And we’re honest—even when it’s uncomfortable
- They win, We win - Our customers come first. So we put in the work to deeply understand them. We ask, “Who’s the customer?” and “What do they really need?” When they succeed, our business (and everything else) falls into place
- Keep it Simple - Simple things work better—and make more sense. So we build products that do a few things really well. And we don’t overcomplicate life at Dropbox, whether it’s a plan or a process. Getting to simple isn’t always easy, but it’s worth the effort
- Own it - We take responsibility for our work, from start to finish. When we get stuck, we unblock ourselves. When something goes wrong, we don’t ask, “What did they screw up?” but “What could I do better?” We learn from our mistakes and keep going—until we have real impact
- Make work Human - Our mission is to design a more enlightened way of working, for Dropboxers and the world. So we make products that prioritize our needs as humans. And we build a compassionate culture where you can do your best work—no matter who you are or where you’re from
Company HQ
Mission Bay, San Francisco, CA
Articles
Leadership
Arash Ferdowsi
(CTO)Studied Computer Science at MIT before founding Dropbox straight out of university
Drew Houston
(CEO)Studied Computer Science at MIT before founding Dropbox straight out of university
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