Senior Product Marketing Manager, Lyra Health
Complex Care
$119-183k
Employee mental health care provider
Open for applications
Employee mental health care provider
1001+ employees
Open for applications
$119-183k
1001+ employees
Company mission
To transform access to life-changing mental health care.
Role
Who you are
- Proven experience of 8+ years in product marketing, preferably in health care, technology, or mental health solutions
- Strong understanding of go-to-market strategies, product positioning, and messaging
- Ability to work cross-functionally with clinical and product teams to translate complex needs into market-ready solutions
- Excellent storytelling and communication skills with a strategic mindset focused on long-term growth
- Demonstrated experience driving successful product launches and growing product lines through data-driven strategies
What the job involves
- The Senior Product Marketing Manager for Complex Care will play a critical role in shaping the future of our mental health programs that address the needs of members with complex mental health conditions
- This role will require deep collaboration with clinical, product, and cross-functional teams to develop innovative solutions and bring them to market
- You will own the go-to-market strategy for Complex Care, focusing on solution differentiation, growth, and driving market demand
- Product Development & Collaboration: Partner with clinical, product, and other internal teams to design and enhance programs addressing complex member needs, ensuring alignment with Lyra’s mission of delivering innovative mental health care
- Market Insights & Voice of the Customer: Lead market research efforts to understand member and customer needs, competitive landscape, and emerging trends. Use insights to influence product roadmaps and inform product positioning
- Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for Complex Care, ensuring successful product launches, field enablement, and product adoption
- Positioning & Messaging: Create compelling messaging that differentiates Lyra’s Complex Care category and product suite, emphasizing its unique value proposition for members, benefits leaders, and partners
- Growth Strategy: Build strategies to drive growth for Complex Care category and products, including upsell opportunities, expansion strategies, and lead generation
- Launch Execution: Lead launch plans for new programs and products within Complex Care, coordinating with marketing, clinical, product, and enablement teams to deliver high-quality assets, webinars, release notes, and sales collateral
- Performance Tracking: Define and track key performance metrics such as win rates, ACV influence, product/program utilization, and member satisfaction to measure success and identify areas for improvement
- Thought Leadership & Storytelling: Collaborate with internal and external stakeholders to produce thought leadership content and elevate Lyra’s leadership in mental health care for complex conditions
Our take
In the United States, millions of people suffer from mental illness each year - a figure which is unfortunately on the rise - and research suggests that depression and anxiety disorders lead to $1 trillion in lost productivity worldwide each year. Lyra Health is one company out to tackle these issues head-on, by delivering mental health care for employees.
Lyrah Health is seen as a key player alongside other online mental telehealth platforms, which include Calm, Genoa, and Talkspace. The company offers video counselling sessions and one-to-one messaging to help users with a variety of conditions including anxiety, depression, and substance use disorder. Coaching is also offered as a preventative measure.
Lyra Health boasts a 90% satisfaction rate across its more than 2.2 million members, demonstrating the impact that its products can have on wellbeing. In 2022, Lyra announced its acquisition of ICAS World, an international provider of employee assistance programs. Its global network includes over 1,500 companies and 6.3 million users across more than 155 countries, which should give Lyra smooth inroads into global markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jan 2022
$35m
SERIES F
May 2021
$200m
SERIES F
Total funding: $690.1m
Company benefits
- Full access to Lyra’s mental health services for employees and their eligible dependents—at no charge
- Medical, dental, and vision benefits, and free monthly membership to One Medical
- Generous compensation, 401k, and equity options
- Four weeks of vacation and paid holidays
- Monthly tech stipend
Company HQ
Downtown, Burlingame, CA
Articles
Leadership
David Ebersman
(Co-Founder & CEO)Former Equity Research Analyst at Oppenheimer & Co. Also served as the CFO at Facebook, and worked at Genentech for 15 years, leaving as Chief Financial Officer & Executive VP.
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