Vice President of Marketing, Litmus Automation
$180-230k
Industrial edge data platform
Job no longer available
Industrial edge data platform
101-200 employees
Job no longer available
$180-230k
101-200 employees
Company mission
To enable the next wave of digital transformation for the biggest and most innovative companies in the World – making Industrial IoT, Industry 4.0 and Edge Computing a reality.
Role
Who you are
- 7+ years working experience as a Head of Marketing, preferably at a growth stage enterprise software company
- 10+ years of experience in enterprise B2B software
- 5+ years of work experience with Industrial related software
- Previous experience and knowledge of the manufacturing and industrial automation markets
- Previous experience working with data and cloud related companies
- Data driven marketing leader with a focus on understanding how marketing spend is influencing ROI and revenue across every marketing channel
- Strong experience at identifying and building repeatable and predictable lead generation channels across various marketing mediums
- Experience creating and building social and online communities
- Experience building and scaling high performing marketing teams
- Outstanding communication, presentation, and leadership skills
- Sense of ownership and pride building something foundational
- Critical thinker and problem-solving skills
- Team player and ability to work closely with peers across other business functions
What the job involves
- At Litmus you’ll have the opportunity to influence and enable Industrial Internet of Things, the next wave of technology essential for global digitization
- We are looking for an enthusiastic Vice President (VP) of Marketing who will not only execute in the trenches, but also provide strategic leadership from a market and demand creation perspective
- Take responsibility for annual marketing plan, strategy, and team
- Identify and plan differentiated and impactful marketing strategies and enablement materials for both sales and partner sales teams
- Manage marketing budget and expenditures
- Build, manage and coach a high-performing marketing team
- Drive the implementation of marketing campaigns that meet business objectives and drive leads across web, social, paid ads, trade shows, webinars, and other marketing channels
- Build marketing strategies to effectively create awareness and generate leads by working with channel partners
- Direct and support analyst relations activities to help position Litmus as an industry leader
- Work closely with the sales and partner organizations to align sales and marketing strategies
- Maintain brand standards and ensure compliance across all marketing and communications channels
- Identify competitors and evaluate their strategies and positioning and devise counterstrategies
- Build long term relationships with internal SMEs, customers, partners, and industry influencers
Our take
One of the biggest challenges in Industry 4.0 is the need for vast amounts of operational data to fuel Machine Learning and AI models. However, this data is often scattered and siloed across different systems, making it difficult for many enterprises to access.
Litmus Automation is addressing this issue with a platform that collects data from both modern and legacy industrial systems and makes it easily available to third-party AI and ML models, allowing them to be deployed across factories and warehouses.
Founded in 2014, Litmus has thrived as the Industrial IoT space has seen significant investment and growth. The company has attracted strong funding, with its main investor being industrial automation leader Belden, which speaks volumes about the confidence in Litmus' technology and its potential for scaling.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Flexible Time Off + Public Holidays
- Medical, Dental + Vision Insurance
- Eligible for Continued Learning + Stock Options
Company HQ
Santa Clara, CA
Leadership
Vatsal Shah
(Co-Founder & CEO)Experience in automation-focused Industrial Design Engineering from Arvind Mills and Rockwell Automation in India.
John Younes
(Co-Founder & COO)Completed a Master of Science in Management as part of the Global Entrepreneurship Program - a joint initiative between EMLYON Business School (Europe), Zhejiang University (Asia) and Purdue University (USA).
Sacha Sawaya
(Co-Founder & CFO)Former Investment Banking & Management Analyst with experience from National Bank Financial (Canada), Natcan, Imperial Capital Corporation, and Merrill Lynch. Advisor at MedTech startup Steadiwear Inc, and Canadian Technology Accelerators Startup Mentor.
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