Senior Manager of Provider Website, Zocdoc
$160-210k
2+ days a week in office (Soho, NY)
API connecting patients to doctors
Be an early applicant
API connecting patients to doctors
1001+ employees
Be an early applicant
$160-210k
2+ days a week in office (Soho, NY)
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- Curious about trying new things, challenging assumptions, and solving puzzles in new ways
- Excited by the challenge of helping shape new processes and strategies
- Able to see the big picture and translate high-level strategy into operational tactics
- Highly collaborative and used to working with various team dynamics
- Serious about your work, but not about yourself
- 6–10+ years of experience in website management—preferably in B2B SaaS or a high-growth environment
- Demonstrated success driving CRO programs and improving conversion performance across acquisition funnels
- Strong understanding of UX principles, buyer journey design, and website information architecture
- Expertise in multiple CMS platforms (Wordpress, AEM, Contentful)
- Deep understanding of Amplitude GA4, Google Tag Manager, and SEO tools
- Demonstrated ability to independently ship high-quality website experiences in fast-paced environments, from brief to launch
- Ability to translate strategy into execution through strong project management and cross-functional coordination
- Experience working with designers, developers, and external agencies or vendors to deliver impactful enhancements
- Strong analytical mindset with a data-driven approach to decision-making
What the job involves
- We’re building a world class Marketing team at Zocdoc -- and we’re growing fast!
- As the Senior Manager, Provider Website, you will own the strategy, performance, and evolution of the Provider web experience ensuring it fuels demand generation, showcases the Zocdoc value proposition, and delivers a seamless buyer journey
- You will lead website strategy, conversion rate optimization, SEO, personalization, and UX improvements treating the site as a product and making data-backed decisions that meaningfully impact pipeline and revenue
- Reporting to the head of Provider Marketing, you will partner with Product Marketing, Demand Gen, Content, Design, and Engineering teams to drive website traffic and engagement, optimize conversion rate, and deliver an incredible user experience to our buyers
- You will not only define what the Provider website should become, but personally drive execution—from launching pages and experiments to iterating based on performance data
- This is a highly hands-on role that blends strategy with day-to-day execution and ownership of delivery
- Define and execute the website strategy to drive demand, engagement, and revenue growth aligned with business and pipeline goals
- Build and maintain a website roadmap that improves site architecture, navigation, and conversion performance
- Translate roadmap priorities into scoped deliverables, launch timelines, and test plans—balancing quick wins with longer-term architectural improvements
- Own CMS and govern all website updates, ensuring accuracy, brand consistency, SEO best practices, and accessibility standards
- Lead collaboration with content, development and design teams to deliver landing pages, templates, and new content modules
- Build, QA, and publish pages and templates in the CMS, ensuring readiness for launch
- Own pre- and post-launch checks, including content accuracy, tracking validation, and performance monitoring
- Design, launch, analyze, and iterate A/B tests—owning hypotheses, setup, measurement, and recommendations
- Operationalize learnings from experiments into shipped site improvements
- Identify friction points in the buyer journey and develop data-driven solutions that increase conversion
- Drive campaign and landing page execution in partnership with Demand Gen to support launches and paid programs
- Collaborate with Content and Product Marketing teams to enhance messaging, segmentation, and content experience
- Work with Marketing Operations and Analytics to ensure clean integrations, tracking, and analytics infrastructure
- Join forces with the Creative team to deliver on-brand digital experiences that drive action
- Partner with Product and Engineering to execute and optimize technical infrastructure (e.g., plugins, etc.)
- Collaborate with SEO stakeholder to Implement technical and on-page SEO improvements, monitor and optimize rankings, speed and performance
- Own documentation, templates, taxonomy, and scalable processes that support efficient updates and collaboration
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the fragmented healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Moving forward, Zocdoc will continue to invest in its platform to optimise its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(Co-Founder & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder & Chief AI Officer)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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