Web Content Manager, Appian
$75-175k
+ ESPP
AI-powered process orchestration across the enterprise
Be an early applicant
AI-powered process orchestration across the enterprise
1001+ employees
Be an early applicant
$75-175k
+ ESPP
1001+ employees
Company mission
To simplify what it takes to turn great ideas into powerful business applications that deliver significant value.
Role
Who you are
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
- Experience: 7+ years of related experience in web content management , with a strong focus on the B2B sector.
- Technical Expertise: Deep expertise in enterprise-level CMS platforms (e.g.,Adobe Experience Manager, Sitecore) and a strong understanding of how design systems power modern web architecture
- Operational Mindset: Proven track record of managing complex stakeholder environments and streamlining production workflows
- Skills: Clear, compelling communication with the ability to translate technical requirements into actionable insights for stakeholders
What the job involves
- Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence
- In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly
- Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy
- You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion
- Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey
- Partner with Content and PMM teams to ensure web content is engaging, accessible, and aligned with company strategy
- Partner with the SEO/AEO team to ensure web content is.optimized for organic growth
- Partner with creative agencies to guarantee visual assets are produced in-time
- Lead the execution of webpage localization, ensuring a seamless and culturally relevant experience for international markets
- Manage the workflow between internal teams and external translation agencies to ensure high-quality, timely localized content updates
- Manage the web component library within our CMS, ensuring technical stability
- Monitor and maintain overall CMS health, collaborating with web engineering to troubleshoot issues and implement enhancements
- Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives
- Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines
- Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
- Partner with the performance team to lead conversion rate optimization (CRO) efforts on key landing pages through message and layout testing
- Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework
- Create and maintain documentation and guides for the CMS to ensure high-quality execution across the organization
Our take
Appian is a fotware company helping organizations design, automate, and improve how work gets done. It offers a low-code platform that allows businesses and government agencies to build applications quickly and without the need for large development teams. And it serves a range of industries, having built a strong foothold in the public sector, where secure, scalable digital tools are critical to modernizing complex operations.
The company stands out by bringing process automation, AI, and data management together in a single platform. Instead of relying on multiple disconnected tools, organizations can use Appian to streamline workflows and make faster, better-informed decisions. Its low-code approach allows speed and flexibility, while its focus on security and compliance make it well suited for regulated and mission-critical environments.
This approach has recently been reinforced by a $500M, 10-year enterprise agreement with the US Army. The deal positions appian as a core platform for the Army's IT modernization, supporting AI-driven automation and secure cloud adoption. With its Defense Cloud now authorized for sensitive operations, the agreement signals growing confidence in Appian as a long-term partner for large-scale digital transformation.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2014
$38m
SERIES B
Jul 2008
$10m
SERIES A
Total funding: $48m
Company HQ
Tysons, VA
Additional info
- Raised £60M from IPO on 25 May 2017
Leadership
Matt Calkins
(Co-Founder & CEO)Previously the Director of Enterprise Product Group at MicroStrategy before co-founding Appian in 1999.
Michael Beckley
(Co-Founder & CTO)Michael previously spent 3 years in Product Management at MicroStrategy before co-founding Appian in 1999.
Bob Kramer
(Co-Founder & General Manager)Previously worked as a consultant at MicroStrategy after graduating from University of Pennsylvania.
Marc Wilson
(Co-Founder & Chief Executive Ambassador)Previously worked as a Consultant at Boston Pacific after graduating from Dartmouth College.
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