Marketing Manager, B12

Salary not provided

Mid and Senior level

Remote from US

AI website builder

Be an early applicant

AI website builder

21-100 employees

B2BArtificial IntelligenceMarketingPaymentsCommunicationSaaSWeb Design

Be an early applicant

Salary not provided

Mid and Senior level

Remote from US

21-100 employees

B2BArtificial IntelligenceMarketingPaymentsCommunicationSaaSWeb Design

Company mission

To help people do meaningful work.

Job

Company

Role

Who you are

You have strong startup experience and are comfortable working in a fast-moving, resourceful environment
You are a heavy user of AI tools and know how to apply them to grow, automate, and scale marketing efforts
You have experience scaling a marketing channel from zero to significant reach, ideally beyond paid acquisition
You love brainstorming new concepts, ad creatives, campaign ideas, and messaging
You have experience acquiring small businesses and prosumer customers
You understand how to assess campaign impact and estimate the effort needed to generate results
You can manage multiple projects simultaneously and identify the fastest path to value
You bring a full stack of marketing skills, from ideation to execution and analysis
You have experience managing paid digital marketing campaigns
You have excellent command of the English language and are a strong writer
You’re able to create compelling content for ads, emails, landing pages, and campaigns
You have a creative mindset and an eye for design, brand, and visual communication, and have used that ability to author copy, images, and videos with AI assistance
You have at least 3 years of marketing experience, including at least 1 year in a senior role
If you’re passionate and skilled but don’t meet every qualification, please apply anyway. Talent, potential, and enthusiasm are highly valued here

What the job involves

We’re an early-stage startup seeking an experienced, creative, and AI-forward Marketing Manager to help grow and scale our marketing efforts
In this role, you’ll develop, test, and expand customer acquisition channels, with a strong emphasis on building scalable channels beyond paid advertising
You’ll be responsible for identifying new growth opportunities, experimenting quickly, improving campaign performance, and helping our product reach far and wide
With our product-led growth strategy, you’ll collaborate across teams to fuel customer acquisition, improve engagement, and expand our customer base
Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs
Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels
Use AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution
Develop strong written content for ads, emails, landing pages, campaigns, and other marketing materials
Build a library of creative concepts to communicate value to different buyer personas
Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention
Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns

Application process

Please submit your resume and LinkedIn profile. Feel free to include a brief note introducing yourself and why you’re interested in joining B12

Our take

Following the recent wave of digital transformation, it’s more important than ever for businesses to have a strong online presence. For the growing number of SMBs and solo entrepreneurs, however, creating a high-quality website can prove difficult and costly. So a market has opened up for on-demand web design and site building.

B12 is one of the companies answering this call, enabling users to launch personally designed SEO-optimized websites within 30 days using its AI-assisted team of designers and copywriters. The company also helps site owners to manage email marketing and automation, online payments and invoicing.

In this way, B12 offers easy access to the benefits of a good website without the headache of designing and optimizing it oneself. And its growth and high number of signups showcase the need for what the company is offering. With this strong product foundation and plans to build it out further, B12 is making strong headway in this market niche.