Product Marketing Manager, Middesk
$124-155k
+ Equity
Business identity platform
Job no longer available
Business identity platform
101-200 employees
Job no longer available
$124-155k
+ Equity
101-200 employees
Company mission
To accelerate the economy by scaling trust between businesses.
Role
Who you are
- Experience: 5+ years in product marketing, ideally in B2B SaaS, fintech, or related technology sectors, with a proven track record of leading successful launches and GTM initiatives that drove measurable adoption or revenue impact
- Strategic and tactical balance: Ability to shape product and company positioning while also rolling up your sleeves to build and execute detailed project plans
- Customer-centric mindset: Skilled at uncovering customer needs through interviews, feedback, and data, and translating those insights into clear, differentiated messaging
- Technical aptitude: Comfortable diving into complex API driven technical products and distilling features into customer-ready value propositions
- Sales-Partnership experience: Strong experience partnering with sales teams — from creating enablement content to leading training sessions to equipping reps with competitive insights
- Analytical strength: Adept at synthesizing customer feedback, market research, and competitive intelligence into actionable insights; confident leveraging both qualitative and quantitative data to inform decisions
- Cross-functional influence: Experienced working across product, sales, marketing, and customer success teams, with the autonomy and presence to influence in fast-paced environments
- Startup DNA: Thrive in ambiguous, high-growth settings, with the energy, organization, and initiative to build processes from the ground up
- Communication excellence: Strong written and verbal communication skills, with the ability to distill complex concepts for diverse audiences
What the job involves
- We're looking for a full-stack Product Marketing Manager to own product marketing initiatives from start to finish.
- This is a high-impact role for someone who thrives at the intersection of product and marketing strategy, deep customer empathy and understanding, and go-to-market execution.
- You'll be equally comfortable diving deep with product managers on roadmap strategy as you are engaging enterprise prospects or running enablement sessions with our sales team
- As one of the early members of our product marketing function, you'll have the opportunity to build foundational processes, develop core messaging frameworks, and directly influence how we bring our solutions to market.
- We’re looking for a proactive builder with a strong bias toward action — someone eager to identify gaps, propose solutions, and lead initiatives rather than wait for direction.
- This role requires someone who can operate with high autonomy while collaborating seamlessly across product, sales, marketing, and customer success teams
- Be the voice of the customer — Conduct customer interviews, analyze usage data, and synthesize feedback to inform product strategy and go-to-market decisions
- Craft compelling positioning and messaging — Develop differentiated value propositions for our business identity products that resonate with fintechs, lenders, enterprise financial services, and marketplaces
- Lead go-to-market execution — Own end-to-end launch strategy for new products and features, from beta through full market release; continuously refine and improve GTM strategy for previously launched products
- Enable sales success — Create high-impact sales materials, including pitch decks, competitive battle cards, and training sessions to accelerate deal velocity
- Drive competitive intelligence — Create and maintain frameworks and analysis that keep our sales team equipped to win against legacy providers and emerging competitors
- Partner on pricing and packaging — Collaborate with RevOps and leadership to analyze market dynamics and optimize our pricing and packaging strategy
- Influence product roadmap — Partner with product management to incorporate customer insights and market trends into development and refinement priorities
- Measure and optimize — Develop key metrics to track product marketing effectiveness and drive continuous improvement
Our take
Middesk helps businesses screen, verify, and run risk and compliance checks on customers and other businesses. The founders developed the business after experiencing first-hand the often laborious process of manual identity verification, a process which has proven a pain point for many businesses historically.
This hands-on experience helped land Middesk seeding from heavyweight investors Sequoia and Accel. The company's focus is on businesses with stringent regulatory risk requirements, with a special focus on businesses involved in financial aspects like credit and payroll. Middesk’s focus on this sector opens them up to a growing, lucrative market as more businesses than ever are demanding services comparable to retail banking, credit unions and community banks.
Testament to the value of their offering is Middesk’s recent partnership with challenger bank tech platform Agora Services. The challenger bank sector is taking off fast too, and if Middesk can establish a strong reputation for servicing this burgeoning industry, they stand to win big.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$57m
SERIES B
Mar 2021
$16m
SERIES A
Total funding: $77.2m
Company benefits
- Healthcare: We take care of you premiums for medical, dental, and vision.
- Unlimited PTO: We have an unlimited PTO policy and encourage you actually to use it.
- Ownership: We offer a stake in the company to every full-time employee through stock options.
- 401(k): We make it easy to save money for retirement.
- Parental leave: We offer three months of paid parental leave to any parent.
- Hybrid work: We have offices in San Francisco and New York and also offer the ability to work remotely.
- Catered lunches: We offer catered lunches on days that you're in the San Francisco or New York office.
Company HQ
Financial District, San Francisco, CA
Leadership
Kyle Mack
(Co-Founder & CEO)Previously worked at AnyPerk as an Account Executive and Sales Team Lead, and at Checkr as a Sales Lead, Director of Strategic Sales, and Director of Solutions. They have served as a Scout at Sequoia Capital since 2020.
Kurt Ruppel
(Co-Founder & CTO)They studied Cognitive Science at Berkeley before working as a Software Engineer at multiple companies, including Zendesk.
Salary benchmarks
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