Marketing Manager, Bigblue

• If you have high standards and are passionate about storytelling, video, and building a strong brand, you’ll thrive here
• +3 years in a B2B SaaS startup targeting SMBs or mid-market companies or e-commerce marketing
• Doer
• Portfolio of content and video projects that drove measurable results
• Experience with paid and organic social, newsletter strategy and campaign optimisation
• Strong project management skills; able to lead cross-functional teams and deliver on tight timelines
• Data-driven mindset, comfortable with analytics tools
• Excellent written and verbal communication in English and French. Spanish is a plus as we have coworkers in Spain
• Creative, autonomous, and eager to experiment and learn

Desirable

• We’re looking for a data-driven Content Marketing Manager to own our content strategy, amplify our brand, and drive measurable growth
• At Bigblue, marketing is a cross-functional team with clear, measurable objectives that directly support our business priorities
• We believe in authentic storytelling, customer-centric content, and experimentation across channels
• Our team works closely with Sales, Product, and People to shape how merchants and talent perceive Bigblue—making logistics not just seamless, but inspiring
• You'll report to the Marketing Team Lead
• Marketing at Bigblue serves five core purposes:
• 1. Generate and capture demand to achieve ambitious targets for new inbound Annual Recurring Revenue (ARR)
• 2. Position Bigblue as the essential go-to logistics partner for European brands. We use thought leadership, customer stories, and impactful branding to make Bigblue the top choice for ambitious brands
• 3. Support the sales team by providing resources, content, and tools that help advance and close deals—ensuring our commercial teams are equipped to win in a competitive market
• 4. Bring in referrals by building a brand and customer experience that merchants and partners are proud to recommend, amplifying our reach through word-of-mouth and advocacy
• 5. Attract top talent by showcasing our culture, mission, and impact—ensuring Bigblue is recognised as a destination employer for those who want to shape the future of commerce
• Own Bigblue’s Content Strategy: Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content
• Lead Social Media: Manage and grow Bigblue’s presence on both paid and organic channels, creating engaging campaigns that drive inbound demand and brand awareness
• Project Manage AMB Initiatives: Coordinate cross-functional projects to support Account-Based Marketing (AMB) and demand capture for merchants ready to switch logistics
• Landing Page Development: Collaborate with designers and product teams to create and optimise landing pages that convert high-intent prospects
• Employer Brand: Partner with People teams to elevate Bigblue’s employer brand to attract top talent
• Performance & Analytics: track results, and optimise content and campaigns for maximum impact and ROI
• What Success Looks Like...
• A steady pipeline of inbound leads from content and social channels
• High engagement rates on video and social campaigns
• Bigblue is recognised for its thought leadership and strong employer brand in the logistics and commerce space
• Efficient project delivery for AMB and cross-team marketing initiatives