Senior Events Program Manager, Arctic Wolf

• Ability to lead, engage, and motivate team
• Exceptional project management skills
• Strong knowledge of B2B marketing, lead generation and sales processes
• Ability to collect, synthesize, and act upon competitive intelligence and prevailing best practices that deliver maximum ROI from vendor sponsored events
• Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights
• Financial acumen and business / budget management
• Ability to make compelling business cases
• 8+ years of overall event marketing experience
• Familiarity with B2B marketing, lead generation and sales processes. Understanding of marketing/sales funnel and methods by which to increase opportunities and impact pipeline velocity
• Strong analytical skills: ability to measure effectiveness of programs and extract actionable insights (experience with Salesforce, Marketo, and Tableau with the ability to learn new software quickly a plus)
• Highly collaborative and able to manage various leveled stakeholders while building positive business relationships
• Creative thinker, who can pivot goals/objectives into well-formulated experiences that differentiate our events
• Excellent organizational, prioritization, and project management skills
• Ability to initiate tasks and work independently with sharp attention to detail

Desirable

• Our mission is simple: End Cyber Risk
• We’re looking for a Senior Events Program Manager to be a part of making this happen
• The Senior Events Program Manager will be an integral part of the Event Marketing function within the Corporate Marketing team at Arctic Wolf
• In this role, you will have the opportunity to shape Arctic Wolf’s Corporate Event experiences while supporting events under the functional umbrella that facilitate learning, fuel pipeline growth and leave a lasting impression with our target audiences
• You will be responsible for orchestrating world-class corporate events—from concept to execution— while also supporting initiatives led by the Events Team, including branded, sponsored, and internal events
• Inspire team to build best-in-class event experiences with a creative approach that will drive lead generation, nurture existing prospects, and engage current customers and partners throughout the entire funnel
• Highlight our brand, culture, solutions, use-cases, executive team, and array of offerings through immersive and interactive environments
• Develop a deep understanding of Arctic Wolf’s business and marketing needs to deliver confident recommendations that engage and inspire; guide and influence content that will ensure high impact meetings and events
• Assist in building out the strategy for Arctic Wolf’s strategic sponsorships to achieve strong ROI performance
• Own, balance and maintain functional events budgets; seek to achieve forecasted budget on a quarterly basis
• Oversee all aspects of event programs and event strategy - including ideation, planning, design, and execution
• Manage, RFPs, on-board and maintain external partners and vendors, including negotiating optimal terms and holding accountable for service-delivery
• Preform program audits and manage reporting to make data driven decisions and recommendations to ensure programs are driving key KPIs such as pipeline, MQLs, SQLs, and sourced ARR
• Serve as a highly visible corporate event lead; communicate effectively and concisely with executive stakeholders internally and externally; must have a strong and polished executive presence
• Must be able to handle the pressure of an extremely fast paced environment inclusive of tight deadlines and turnaround times. Able to solve problems, juggle, and keep a cool head in the sometimes-chaotic world of events