Marketing Campaigns Executive, AccountsIQ
Accounting and financial management software
Be an early applicant
Accounting and financial management software
101-200 employees
Be an early applicant
101-200 employees
Company mission
To provide finance teams with a platform to automate their processes and facilitate intelligent business decisions with a focus on multi-entity businesses.
Role
Who you are
- 3+ years of experience in a similar role in B2B SaaS
- Degree in marketing, journalism or relevant discipline
- Expertise in email marketing – Hubspot experience preferred
- Competent with marketing tools such as HubSpot, Google Analytics, Mailchimp, Intercom, GA4 and CMS
- Strong writing skills with the ability to create compelling and concise marketing content
- Strong execution skills – ability to manage multiple campaigns from start to finish
- Excellent analytical skills with the ability to interpret data and metrics to make data-driven decisions and drive optimisation strategies
- Strong creative skills and a keen eye for detail
- Strong interpersonal and collaboration skills
- Excellent project management skills
- Ability to manage personal workflows and work autonomously
- We’re looking for passionate, talented individuals to join our team as we work together to increase efficiency and add value to ordinary business processes
What the job involves
- Reporting to the Head of Marketing, we’re seeking a Marketing Campaigns Executive with strong copywriting and campaign skills to join the UK’s leading cloud-based expense management solution
- The successful candidate is responsible for executing and managing marketing campaigns across the customer life cycle, with a strong focus on email marketing and CRM automation
- This is a hands-on role requiring expertise in copywriting, email creation, digital marketing, and CRM-based automation, as well as collaboration with internal teams and external partners
- For our Senior Digital Marketing Executive, we’re looking for a dynamic professional who “owns” digital campaigns and brings innovative ideas and hands-on execution
- Managing and executing multi-channel webinar marketing campaigns to existing customers and new prospects, with a primary focus on email marketing
- Managing and executing product marketing campaigns in collaboration with our product, design and social media team members
- Managing and executing customer engagement campaigns in the loyalty and advocacy stage (NPS campaigns, software review platform campaigns, etc.)
- Writing copy for emails and campaign landing pages
- Conducting A/B testing on subject lines, email content, and automation workflows
- Monitoring and optimising campaign performance, using analytics to improve results
- Keeping up with digital marketing trends and introducing new strategies to improve effectiveness of marketing campaigns
- Working cross-functionally with product content, design, and social media team members to create compelling campaign assets
- Collaborating with other departments, ensuring alignment with broader business goals
- Supporting the Head of Marketing with other tasks as and when needed, for example, publishing blog articles and social media posts
Our take
In order to expand or franchise internationally, businesses rely on complex and expensive management systems, a fact which may discourage or deny them from achieving this growth. AccountsIQ provides a cloud-based and scalable financial management software platform for mid-market SMEs, to manage local finances while providing group-wide control.
AccountsIQ was founded in 2008 in response to the lack of resources for businesses operating across multiple different locations. Delivered as a SaaS product, the platform boosts productivity and intelligent decision making, whilst also cutting costs. It leverages AI, and makes use of an open API strategy, to bring automation to account synchronisation, electronic payment generation, and more. Importantly, the platform can handle complexities such as sub-groups, currency revaluations and inter-company transactions that come with mid-market SME structures.
AccountsIQ has secured impressive funds that will be used to recruit talent across a number of teams, accelerate growth and enhance the platform. The company has partnered with several technologies to offer a broader range of integrations for clients, the list of which includes financial services, tech, renewable energy and more than 100 NPOs. Technologies that AccountsIQ has partnered with include PwC, Throgmorton, with the hope of setting the company up for further success in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
47% female employees
Company
Funding (last 2 of 3 rounds)
Jun 2024
$67.8m
SERIES C
Feb 2021
$6.6m
LATE VC
Total funding: $77.8m
Company HQ
Blackrock, Dublin, Ireland
Leadership
Gavin McGahey
(Co-Founder & CTO)Former Consultant & Director with Visor Consulting. Previously Senior IT Consultant at Farrell Grant Sparks. Prior experience in Developing.
Darren Cran
(CEO)Darren has been at AccountsIQ since 2012, initially joining as a Client Services Director, they were then the UK Managing Director and COO before becoming the CFO in 2024.
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