Performance Marketing Executive, Cognism
Paid Media
3 days a week in office
International sales intelligence platform
Open for applications
International sales intelligence platform
501-1000 employees
Open for applications
3 days a week in office
501-1000 employees
Company mission
To drive the next evolution of sales and marketing technology.
Role
Who you are
- You should have at least 6–12 months of hands-on experience running LinkedIn Ads campaigns (ideally in a B2B SaaS agency), and a good grasp of how paid social fits into a demand generation strategy
- Hands-on experience running LinkedIn Ads campaigns — including ABM, prospecting, remarketing, and high-intent lead gen
- 1+ year of experience in a paid media role (agency or in-house), with a strong performance mindset
- Familiarity with LinkedIn Campaign Manager and knowledge of campaign structure, bidding, audience setup, and optimisation
- Confidence with campaign data, and ideally experience using platforms like Salesforce, Hubspot, Excel, Metadata, and/or Cognism Prospector
- Understanding of B2B buyer journeys and the ability to tailor messaging to funnel stages
- A desire to learn and grow — you stay current with paid media best practices and enjoy testing new approaches
- Bonus if you’re familiar with Google Ads, Meta, or YouTube, but this role is primarily focused on LinkedIn
What the job involves
- We’re looking for a sharp, curious, and driven Performance Marketing Specialist (Paid Acquisition Executive) with a particular focus on LinkedIn Ads
- You’ll be joining a high-performing paid acquisition team focused on pipeline generation and revenue outcomes
- You’ll play a key role in planning, launching, optimising, and scaling LinkedIn ad campaigns to reach key ICP personas across regions and funnel stages - all with the goal of driving high-quality leads and measurable ROI
- Own end-to-end management of LinkedIn Ads campaigns — from setup and segmentation to creative testing and performance optimisation
- Create compelling ad copy, test creative formats (video, carousel, single image, etc.), and work with designers to iterate rapidly
- Report weekly on campaign performance using LinkedIn Campaign Manager and other analytics tools
- Track engagement and commercial outcomes, helping evolve reporting to move beyond vanity metrics
- Analyse audience behaviour and intent signals to build and refine LinkedIn audience targeting (by department, job title, seniority, company list, etc.)
- Collaborate with Demand Gen, RevOps, and Product Marketing to ensure alignment on messaging, offer relevance, and account strategy
- Continuously test and refine bidding strategies, audience segments, and creative to improve lead quality and lower cost per acquisition
Salary benchmarks
Our take
Cognism is a lead generation platform that provides clients with a SaaS solution that facilitates prospecting and improves conversions. According to Cognism, over 1.800 international businesses use its solution to drive new revenue, across industries such as marketing, HR, and technology.
The company differentiates itself through patented AI technology that delivers various data about leads to clients, helping them streamline the prospecting process. For example, Cognism provides clients with real-time company and people data and their AI technology identifies new business opportunities. Moreover, the solution easily integrates with all major CRM systems, which facilitates targeted communication strategies.
It also differentiates itself through its dedication to building a leading GDPR-compliant prospecting solution. The company's substantial funding has been primarily invested in international expansion across Europe, strengthening its position in the US, and improving its regulatory expertise in order to set the standard for data compliance.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2022
$87.5m
SERIES C
Mar 2021
$12.5m
LATE VC
Total funding: $129.1m
Company benefits
- Generous Annual Leave/ Paid Time Off (PTO)
- A day off for your Birthday!
- Great Maternity and Paternity packages
- Monthly Wellbeing Allowance
- Access to Spill – our slack integrated Wellbeing Service
Company HQ
Vauxhall, London, UK
Leadership
James Isilay
(CEO)Studied Information Systems Engineering at Imperial College London. Previously worked for 7 years at UBS Investment Bank, holding various positions such as Quantitative Developer, FX Derivatives IT Developer and Junior Exotic Options Trader.
Stjepan Buljat
(CIO)Previously worked for 10 years at ETNA, holding various positions such as IT Architect, R&D Team Leader and Product Development Manager.
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