Senior Field Marketing Manager, Visier
$130-160k
+ Bonus
Cloud-based workforce analytics
Job no longer available
Cloud-based workforce analytics
501-1000 employees
Job no longer available
$130-160k
+ Bonus
501-1000 employees
Company mission
Visier's mission is to reveal the human truth that helps businesses and employees win together through its cloud-based platform for HR and people analytics.
Role
Who you are
- This role requires a deep understanding of the B2B SaaS landscape and ABM, a passion for results, and the ability to forge strong relationships with key stakeholders across the organization
- If you're a results-oriented marketer with multi-channel experience, a passion for ABM, a knack for problem-solving, and a collaborative spirit, this role is for you
- 7-10 years of B2B marketing experience, with a minimum of 4 years in field marketing for a high-tech company. Proven success in developing and executing integrated marketing campaigns that drive pipeline and revenue growth
- Deep understanding of ABM principles and best practices. Demonstrated ability to design and implement successful integrated ABM programs
- Strong analytical and strategic planning skills. Ability to translate business objectives into actionable marketing strategies
- Exceptional interpersonal and communication skills. Ability to build strong relationships with sales leaders and cross-functional teams
- Proven ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in a fast-paced environment
- Proficiency in marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce.com), and ABM tools (e.g., Demandbase)
- *BA/BS or equivalent University degree; an advanced degree is a plus
- Bonus Points: Experience in the HR technology space and a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies
- Ability to travel 25% of the time
- You roll up your sleeves
- You make it easy
- You are proud
- You never stop learning
- You play to win
What the job involves
- Reporting to the Director of Field Marketing, the Senior Field Marketing Manager is a strategic marketing leader with a proven track record of driving revenue growth in their assigned territory/segment
- You will collaborate closely with sales and business development teams to develop and execute integrated field marketing and ABM programs that create a sense of urgency for the buyer, accelerate sales cycles, and deliver exceptional customer experiences
- Lead the strategy and execution of a comprehensive integrated marketing plan for the assigned territory/segment, including budget requirements, goals, and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates, and ROMI
- Partner with regional sales leaders, account executives, and business development representatives to understand their needs and priorities
- Develop and execute strategic marketing programs that support their account plans and drive pipeline generation
- Plan and execute high-impact campaigns, including in-person,or virtual third-party or proprietary events such as conferences, webinars, and executive roundtables
- Oversee all aspects of event logistics, from venue selection, communications, speaker management, attendee engagement and post-event follow-up
- Design and implement sophisticated ABM programs targeting key accounts, personalizing messaging, and accelerating deal progression
- Leverage a variety of tactics, including targeted advertising, direct mail, events, and customized content
- Work closely with product marketing, demand generation, corporate events, and content teams to ensure alignment and maximize campaign effectiveness
- Share best practices, feedback from sales, and contribute to the overall success of the marketing and sales partnership
- Regularly monitor and analyze campaign performance, providing insightful reports to sales and marketing leadership
- Identify trends, optimize campaigns, and measure the impact of marketing activities on pipeline and revenue
Our take
Gaining insights into workforces through people data is invaluable to businesses, allowing them to understand how to retain their hardest-working staff members, benchmark worker performance against competitors, and enable the growth of leaders within the organisation. While HR departments have access to some productivity tools that utilise people analytics, their fragmented and antiquated nature demands a more unified and future-proof solution.
Visier provides an all-in-one cloud-based people analytics platform for businesses, aiming to drive staff retention programs, maximize recruitment outcomes, arm leaders with workforce insights, and ultimately connect business outcomes to the people involved. The platform achieves this through a variety of integrative tools such as performance benchmarking, smart workforce questionnaires, data management automation, and people-powered insights.
Despite the fact that the company faces competition from other people-data solutions, Visier continues to stand out by this unified approach. The company has existing partnerships with EA, Uber, and NCI, demonstrating success in improving leadership through people analytics, reducing labour costs, and increasing staff retention. In contrast to much of the broader tech sector, the company has grown consistently through 2022 and 2023 and accelerated its geographic expansion, a testament to its product's value to businesses.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$125m
SERIES E
Apr 2020
$45m
SERIES D
Total funding: $261.5m
Company benefits
- We take mental health seriously
- Paid time off
- Self-care is not selfish
- Personal spending amount
- Financial support for home office upgrading
- Financial support for home internet and mobile phone costs
- Visier Gimes program for PTO
- Leadership and support training
- Career development & mentorship
Company HQ
Downtown Vancouver, Vancouver, BC
Leadership
Ryan Wong
(CEO & President)Chief Architect & Director of Engineering for Crystal Decisions. Was also Vice President of Engineering for SAP from 2003 to 2008.
John Schwarz
(Chairman of the Board)GM of Industry Solutions for IBM from 1974 to 2000. Was also President and COO of Symantec, and Business Objects CEO and Executive Board Member of SAP.
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