Lifecycle Marketing Associate, AtoB
Payment infrastructure for the logistics industry
Be an early applicant
Payment infrastructure for the logistics industry
101-200 employees
Be an early applicant
101-200 employees
Company mission
To facilitate fair, smooth, and quick capital movements within transportation and logistics industries by developing modern and transparent payment tools for drivers.
Role
Who you are
- The ideal candidate will have strong analytical skills, a passion for creating engaging and scalable customer journeys, and experience working with lifecycle marketing tools (HubSpot preferred)
- Bachelor’s degree in marketing, communication, business, or a related field
- 2-3 years of experience in marketing, with a focus on lifecycle marketing, campaign management, and copywriting
- Experience with HubSpot (preferred) or similar marketing automation platforms
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication skills, attention to detail, and the ability to manage multiple projects
- Proficiency in Microsoft Office, Google Analytics, and Adobe Creative Suite
- Experience working in a high-growth startup or tech environment (fintech or FAANG preferred)
What the job involves
- We are seeking a Lifecycle Marketing Associate to join our team at AtoB
- In this role, you will help design, execute, and optimize multi-channel lifecycle campaigns, focusing on email, SMS, and in-app messaging
- You will play a crucial role in improving customer retention, engagement, and lifetime value through data-driven strategies
- Develop and execute lifecycle marketing campaigns to nurture leads, engage existing customers, and reduce churn
- Create personalized, high-quality content for campaigns, including copywriting, design, and messaging tailored to customer segments
- Collaborate closely with the product, sales, and marketing teams to align lifecycle campaigns with overall business goals
- Manage email marketing platforms, ensuring accurate workflows, triggers, and audience segmentation
- Continuously analyze campaign performance, report on key metrics, and recommend data-driven strategies for improvement
- Support the Lifecycle Marketing Manager in managing customer retention and churn reduction initiatives
- Partner with third-party vendors and internal stakeholders to ensure the successful execution of lifecycle campaigns
- Coordinate and manage campaign creation across multiple channels, including email, SMS, and in-app notifications
- Implement automated workflows and lifecycle strategies, ensuring seamless execution and alignment with brand standards
- Analyze and report on the effectiveness of lifecycle marketing campaigns, delivering actionable insights for continuous improvement
- Maintain marketing collateral and ensure consistency across channels
Our take
The complications of payments within the trucking and transportation industry are immense, with drivers and companies having to deal with fees, spending limits, and credit scores every day. Drivers must also frequently deal with the costs associated with repairs, insurance, and road tolls, and this can quickly become difficult to manage for both drivers and employers.
AtoB is setting out to change this. The company develops payment infrastructure for trucking and transportation industries, providing drivers with fuel cards that offer truck stop and gas station discounts, without service fees or credit score checks. In addition to these employee benefits, the company also provides fintech solutions for transportation employers to track their drivers' transactions, set spending limits, and gain insights into financial inefficiencies.
In recent years, there has been growing investment into digitising the transportation sector (especially focused on making financial practices more efficient). As a result, the market is becoming increasingly competitive, with companies like BasicBlock and CloudTrucks successfully attracting considerable investment. AtoB have also raised impressive funding, and will be focused on international expansion, starting with Canada and Mexico. Its partnership with Uber to provide fuel cards to its fleet is a major boost to the company's goal of becoming "the Stripe for transportation".
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2024
$65m
SERIES C
Aug 2022
$77.5m
SERIES B
Total funding: $165.7m
Company benefits
- Remote within US/Canada
- Unlimited PTO
- 401(k) matching
- Competitive equity
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Vignan Velivela
(Co-founder & CEO)Co-founder and CEO of Prajaloan from 2015 to 2017. Experience as Software Engineer for Cruise.
Harshita Arora
(Co-founder)Experience as Technical Consultant for Redwood City Ventures. Also founded Harshita Apps in 2017.
Tushar Misra
(Co-founder)Global Business Analyst and Regional Operations Manager for UberEATS India & South Asia and Central & South America from 2015 to 2018. Experience as Co-founder and CEO of Grido Inc.
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