Lead Art Director, Boden
Childrenswear
+ Targeted annual bonus scheme
3 days a week in office (Boden House, London)
British style clothing
Open for applications
British style clothing
501-1000 employees
Open for applications
+ Targeted annual bonus scheme
3 days a week in office (Boden House, London)
501-1000 employees
Company mission
To create clothes that bring colour to our customers' wardrobes and fun to their lives.
Role
Who you are
- Strong experience as an Art Director
- A strong background in shoots and track record of producing standout, multi-channel content for other Children’s fashion brands
- Strong understanding of Adobe Creative Suite CC2019, Photoshop and InDesign and Capture One
- Experience of team ownership and management
- Great list of contacts within the industry
- Excellent planning and organisational skills with a sense of priority for deadlines and attention to detail
- Strong communication skills and ability to positively express opinions and influence
What the job involves
- The Lead Art Director - Mini Boden will lead and guide the Mini Boden art direction team to deliver the Boden creative vision in line with the brand content strategy. You will concept and execute the creative behind seasonal campaigns across multi-channel activation, and support the ACD, Head of Graphics, Head of Brand and Marketing Director
- Balance multiple shoots each month staying organised, flexible, and focused on delivering consistently high-quality creative while managing a team
- Own the creative from start to finish developing concepts, writing shoot briefs, art directing (on set or remotely), and making sure the final assets feel fun, fresh, and on-brand
- Turn seasonal design stories into strong visual narratives that reflect Mini Boden’s playful, colourful spirit and ensuring they work seamlessly across all platforms
- Create original 360° campaign ideas that connect across print, digital, social, and more—tailored to our audience of parents and style-loving kids
- Collaborate closely with Shoot Production and Project
- Management to keep everything running smoothly, from prep through to post
- Always be on the lookout for inspiring new creative talent and collaborators who align with Mini Boden
- Keep the customer Kate—at the heart of everything; create content that delights, engages, and stands out
- Contribute to mood boards, shoot decks, and prep docs that clearly bring creative ideas to life
- Stay creatively curious—keep up with what’s new in kidswear, lifestyle, and visual culture
- Navigate the internal sign-off process confidently guiding stakeholders and bringing them along on the creative journey
Salary benchmarks
Our take
Initially set up as a mail order company in 1991, Boden has since become a major UK fashion brand specialising in quality clothing designed to stand the test of time. They have 2 million active customers worldwide, and have attracted high profile buyers including Kate Middleton, Michelle Obama, and Holly Willoughby.
Previously relying on catalogue sales, they were unable to achieve the real time responsiveness vital in today’s retail industry. As a result, in the past few years Boden’s heavily invested in modernising their IT systems and created a new way to capture data on their site. Having adapted to changing consumer behaviours, now 95% of their sales happen online, enabling them to compete with the growing number of eCommerce competitors like ME + EM and Mint Velvet.
This new digital approach has not been their only success in recent years. Traditionally, many UK retailers have failed to gain a foothold in the US. However, the company’s quintessential British branding has successfully set them apart, leading to Boden’s US sales already overtaking those in the UK and the business continues to grow faster there.
Moving forwards, Boden is overcoming a 2023 dip in sales triggered by an unneeded menswear revamp that lost sight of its core customer base. It is now reverting back to its classic formula and planning on further expansion in the US, determined to double sales in the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Company benefits
- Flexible Hybrid Working
- Targeted Annual Bonus Scheme
- Generous Boden Clothing Allowance & 30% Discount on All Current Clothing Ranges
- Holiday Increase With Years of Service
- Portal With An Array of Discounts & Cashback Offers on Retail & Entertainment
- Group Personal Pension Scheme & Life Insurance Cover
- 24/7 Virtual GP Service For You & Your Household
- Free Onsite Parking, Teas & Coffee Stations & Subsidised Café With Free Toast For Breakfast
Company HQ
London, UK
Leadership
Johnnie Boden
(Creative Director)Started Boden in 1991 from their kitchen table with an eight-piece menswear collection, and has since expanded the company to the titan it is today.
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