Lifecycle Marketing Specialist, Quizlet

• If you’re passionate about marketing automation, customer engagement, and data-driven decision-making, this is the perfect opportunity to grow your skills while making a measurable impact
• 3+ years of working on a high-performance Lifecycle Marketing team
• Attention to detail
• Ability to write compelling copy for various audiences
• Foundational knowledge of campaign build and execution in Lifecycle channels, such as email, push, and sms
• Ability to distill insights from campaign test data
• A focus on consumer empathy

Desirable

• Quizlet’s Lifecycle Marketing team is passionate about crafting and executing impactful and effective programs to engage and delight our users
• Our goal is to take an innovative, creative, and analytical approach to building strong relationships with our audiences while delivering business value through our Lifecycle marketing channels
• We are a team that values consumer empathy, constant testing & iteration, and cross-functional collaboration
• We’re looking for a Lifecycle Marketing Specialist to help drive engagement, retention, and conversions through personalized, data-driven marketing campaigns
• This role will focus on executing and building lifecycle campaigns across email, push notifications, and in-app messaging while contributing to strategy for specific audiences within our broader file
• Our colocation work model supports employees both remotely and onsite each week
• Employees are required to be in the office on Monday, Wednesday, and Thursday and as needed by their manager or the company
• This hybrid working environment facilitates collaboration, increases work efficiency, and enhances employee growth
• Build, test, and launch lifecycle marketing campaigns in Braze, ensuring accuracy, functionality, and a seamless user experience
• Partner cross-functionally with Engineering, Product, and Data teams to define campaign logic and integrate new events and user attributes for more personalized messaging
• Brainstorm and execute creative campaign ideas that engage, delight, and drive meaningful interactions with the Quizlet audience, managing the full campaign lifecycle from ideation to execution, analysis, and optimization
• Develop and run A/B tests to continuously refine messaging, content, and targeting, optimizing campaign performance based on data-driven insights

• We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership