Lead Digital Business Analyst, Glossier
$90-114k
+ Restricted Stock Units
Skincare and beauty products
Be an early applicant
Skincare and beauty products
201-500 employees
Be an early applicant
$90-114k
+ Restricted Stock Units
201-500 employees
Company mission
Glossier's mission is to give voice through beauty by building products, growing its community, and making decisions in inclusive, customer-devoted, curious, courageous, and discerning ways.
Role
Who you are
- Minimum 4+ years Professional Experience in Retail or eCommerce Analytics/Business Intelligence
- Familiar with various e-commerce platforms such as Shopify
- Experience working with data visualization tools such as FullStory or Google Analytics
- Proficient in reconciling and reporting on data from many sources, including Shopify, Fullstory, Optimizely
- Experience with Looker, SQL & GA4 or similar tools to transform and visualize data
- Strong verbal, written, & presentation skills, with ability to communicate advanced analytics to non-technical executives & cross-functional stakeholders
- Ability to build internal relationships and influence cross-functional teams
- Passionate self-starter, decisive and able to move with speed to implement ideas
What the job involves
- Glossier is seeking a Lead Digital Business Analyst with experience in retail and/or eCommerce marketing and merchandising, and a passion for data-driven, repeatable, and rigorous analytics. A successful candidate in this role will have a broad skill set that includes strong analytical horsepower, excellent business judgment, deep curiosity about how things work, ability to work with a cross functional team, and a passion for creating a world class experience for our customers.
- You have a deep appreciation for the e-commerce landscape and a mind for not just answering the “what” but also the “why” and the “how”. Your goal is to discover performance opportunities within the shopping funnel and communicate your insights to the business, thereby influencing the strategic roadmap
- 6 Month Expectations
- Build out a current picture of shopping funnel and site journeys across customer segments and work with the Director of Ecommerce to develop strategies to improve journeys and core metrics
- Weekly, Monthly and Quarterly data pulls to enable the team to analyze the business
- Collaborate with our marketing, product, planning, and data teams to drive business performance, design and launch experiments, and provide feedback on launch performance (physical and digital products)
- Collaboratively design, execute and analyze results of statistically-powered A/B tests with tools like Optimizely and FullStory
- New launch tracking, report back on key channel business analytics
- CRM reporting for customer acquisition & retention
- 12+ Month Expectations
- Develop new metrics and custom reporting
- Monitor site funnel metrics to discover traffic trends, click-through patterns, customer engagement, product performance, and purchasing patterns
- Partnering with eComm team to drive overall testing roadmap
- Design, develop, and maintain reporting dashboards to tie those funnel metrics to Glossier’s strategic business goals, so that key trends are recognized and acted upon quickly
- Build KPIs to support the monthly forecast and break out into dailies (traffic, CVR, AOV)
- Address ad-hoc requests according to SLAs
- Document and share your work, and contribute to a culture of data rigor
- Partner with finance to periodically review international pricing and shipping
- Recommend and drive personalization strategies with digital team based on customer segments and needs of the business
Our take
Weiss, a former stylist and beauty writer, started Glossier as an offshoot of her beauty blog 'Into the Gloss' in 2014. Early on, she got her products into the makeup cabinets of celebrities like Kim Kardashian and Karlie Kloss. Glossier shook up the beauty business by selling items online only in an industry that has always prioritized in-person sales.
Glossier focuses on minimalist products designed with customers' real beauty routines in mind. Its minimalist approach and small number of products mark a stark difference from traditional beauty brands. The company has developed a cult-like following as a beauty brand that emphasises communication with its customers, even involving them in the creation of its products.
The company's 2021 funding was used to open flagship brick-and-mortar stores in Seattle, Los Angeles, and London, with a store in New York opening in 2023. It plans to open dozens of new stores in the US and globally over the coming years to enable customers to move fluidly between immersive and personalized eCommerce and retail experiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
18% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$80m
SERIES E
Mar 2019
$100m
SERIES D
Total funding: $266.4m
Company benefits
- Work from home opportunities
- No-cost medical, dental, and vision insurance - Glossier covers 100% of the premiums
- Access to mental health benefits, direct primary care, annual wellbeing stipend, and caregiver support benefits
- Parental leave of 18 weeks for all parents, with transition back to work program following leave
- Access to fertility and family planning reimbursement
- Generous paid time off, plus a one month paid sabbatical after your first 4 years
- Time off for volunteering
- Company equity awards
- Access to 401(k) program, 100% employer-sponsored life and disability insurance, and voluntary supplemental life insurance
- Internal mobility program to support career growth at Glossier
- Glossier Talks speaker series and Fireside Chats with thought leaders and industry experts
Company values
- Inclusive - We see everyone at Glossier—not just as team members, but as humans
- Devoted to the Customer - We are a people-powered beauty ecosystem; our community and customers are at the core of everything we do. We listen to their voices intently, and with each decision we make, we ask ourselves, “What’s best for the customer?”
- Courageous - To us, courage is essential to getting work done. It’s about having conviction in your own ideas, communicating thoughtfully, and being open to dialogue. We nurture our courage each day by letting go of the familiar and embracing the new
- Curious - We believe that learning never stops—whether that means being inquisitive, listening without judgment, or asking for help
- Discerning - When making a decision, we take the holistic approach. We are thoughtful about our cross-functional work, customer impact, and each unique touchpoint that goes into the journey of bringing every Glossier experience to life. The final product (no matter how big or small) is equally as important as the journey to get there
Company HQ
South Village, New York, NY
Articles
Leadership
Emily Weiss
(Executive Chairwoman)Graduated from New York University before working as a Styling Assistant at Conde Nast.
Salary benchmarks
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