Content Marketing Manager, Soar With Us
£32-35k
More information about location
Digital marketing strategies for eCommerce
Be an early applicant
Digital marketing strategies for eCommerce
21-100 employees
Be an early applicant
£32-35k
More information about location
21-100 employees
Company mission
To become UK's market-leading DTC eCommerce growth agency for premium brands.
Role
Who you are
- Experience in content marketing, ideally in an agency, B2B or e-commerce environment
- A portfolio showing both written and video content, including work designed to generate leads
- Clear examples of content strategy you've executed, with evidence of the impact it had on the business — not just the output itself
- Experience in B2B lead generation and content designed to drive top-of-funnel reach — getting more of the right eyeballs on a business
- Ideally, some experience creating or briefing ad content for a B2B audience, alongside larger, "hero" content pieces
- Experience creating or briefing paid social creative (static and video)
- Comfort with basic lead tracking and reporting, and happiness to be judged on the numbers
- Excellent written communication, with the ability to adapt your tone for different audiences and formats
- Strong organisational skills and the ability to coordinate content with busy colleagues and clients
- Confidence using a CMS (Webflow a bonus) and scheduling tools
- Basic video editing and design skills are a strong advantage
- A genuine interest in marketing and e-commerce
- Full ownership of your successes and failures, with an entrepreneurial mindset and the ability to see the bigger picture
- A proactive approach — you don't wait to be told what to do next — with exceptional attention to detail
- A focus on results, not just output, with the ability to self-manage and prioritise efficiently
What the job involves
- 12-month FTC – Maternity Cover
- Function: B2B Marketing | Content Strategy
- Own the content that turns attention into leads for The Soar Group, across lead magnets, paid ads, the newsletter, case studies and our organic business channels
- Reports to: Head of Marketing
- Founded by Olly Hudson and Joe Marston in 2019, Soar With Us is one of the fastest-growing advertising agencies for e-commerce brands in the UK. In the last 12 months, we've generated over £250m revenue for our clients, including TRIP, Cowshed, Heights, IM8, 47 Skin, Nutrition Geeks and many more
- Our marketing function has grown quickly, and this role is a step up from our Marketing Executive position
- You'll be the strategic driver and executor of the "hero" pieces of content that hold our wider content output together, distributed across lead magnets, paid ads, the newsletter, case studies and our organic channels
- This is a content-focused role rather than a people-management one — you won't be managing a team, but you will work closely with our Head of Marketing, and lean on the wider marketing function, to keep everything pulling in the same direction
- Reporting to our Head of Marketing, you'll be responsible for creating lead magnets and video content that grow our sales pipeline and newsletter list, producing ads for both the agency and the newsletter, turning our client results into case studies people actually want to read, and keeping our business socials consistently active
- This is a role for someone who loves making content and cares just as much about what it achieves. You'll track the leads your work generates and use that data to decide what to make next
- Lead the ideation and execution of lead magnets and help plan video content built to be used across our full marketing ecosystem
- Work with the wider team to pull out the expertise, frameworks and results that make our lead magnets genuinely useful to e-commerce founders and marketers
- Build a clear promotional plan for every piece of lead generation content you create
- Brief and create promotional material (copy, hooks, clips, graphics and briefs) so campaigns run with synergy
- Ideate and create video and static content to run as paid ads for the agency, generating warm leads for sales
- Work with our in-house creative teams to brief, test concepts, learn from performance and iterate for the next batch of ad content
- Ideate and create static and video ads that drive subscriber growth for the newsletter over the next 12 months
- Keep a steady pipeline of fresh creative so the channel keeps scaling as ads fatigue
- Organise case study and testimonial content with account teams and clients, from gathering results to helping capture quotes and video
- Upload finished case studies to the website and build a promotional plan for each one once it's live
- Keep our business social channels running with a regular stream of content every month, covering our team, our client results and the work we produce
- Plan content in advance so our channels don't go quiet
- Track the leads generated by your own content and campaigns
- Report on performance to the Head of Marketing, sharing what's working, what isn't and what you'll change as a result
- Take strategic ownership of sections of our marketing calendar, ensuring all content has a purpose and speaks in harmony with everything else going out
- Stay up to date with e-commerce best practice and strategy across paid ads, creative, CRO, landing pages and Shopify, so your content stays credible with an expert audience
- Communicate and collaborate effectively via Slack and Google Meet
- Support the wider marketing team with written and multimedia content where needed, including blogs, website copy and newsletter content
Our take
The marketing landscape for D2C brands is fast-paced and competitive, especially for newcomers in the space. Soar With Us helps these brands thrive by offering omnichannel marketing solutions across customer acquisition and retention and brand recognition.
As an eCommerce marketing agency, Soar With Us has benefited from its partnerships with Meta and TikTok. The latter is becoming an especially powerful method for brand elevation and product advertising thanks to its wide reach and viewership. It also helps brands scale and discover new customers on TikTok and beyond through its ARC marketing system, and even covers Google and Meta advertising.
In 2024, Soar With Us acquired London-based competitor Hambi Media. After a year of partnering as D2C marketing agencies, Hambi will merge into Soar With Us’s group structure, expanding the former’s reach exponentially.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 25 paid days holiday: (public holidays included on top of this) plus the ability to build up your holiday allowance.
- Life insurance: Including access to a range of health and wellbeing services.
- Vitality private health insurance: Covers the cost of private treatment (and get 50% off selected gym memberships).
- Simply health cash plan: Cash towards some medical expenses like dental, eye care, and physiotherapy.
- Company pension: We'll help look after future you with monthly pension contributions.
- Hybrid working: You've got the option to be in office, work remote, or a mixture of the two.
- Work abroad scheme: Work abroad for up to 30 days at a time.
Company HQ
The Calls, Leeds, UK
Leadership
Olly Hudson
(Founder)Olly is also the Co-Founder of For You Advertising and Launch With Us. Previously, he was the CMO at JAQ Group Holdings and a Digital Marketing Intern at Prospect Path.
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