Associate Creative Director, SharkNinja
Writing
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- This role is ideal for a seasoned writer with a passion for product storytelling, strategic thinking, and experience in the beauty industry
- A good candidate is a conceptual thinker with robust experience bringing product stories to life through integrated campaigns and go-to-market product launches—positioning, branding, advertising, social media campaigns, website development, packaging apps, email, video, and more
- Experience: 7+ years of copywriting in-house or agency, with at least 3 years in a leadership role within the beauty industry, either at a beauty brand or agency specializing in beauty
- Online Portfolio: Online portfolio with a heavy emphasis beauty product story development, branding, creative problem-solving, and full-funnel campaign work
- Product Storytelling: Exceptional storytelling skills, with a proven ability to shape beauty product narratives that resonate with different consumer segments
- Strategic Thinker: Ability to understand business objectives within the beauty industry and translate them into creative writing solutions
- Beauty Digital Expertise: Deep understanding of beauty trends across digital and social platforms, and how to adapt copy for beauty audiences
- Leadership: Experience managing and mentoring creative teams, with a proven ability to inspire and lead by example
- Communication Skills: Excellent verbal and written communication skills, with a strong ability to present and sell creative beauty concepts to stakeholders
- Attention to Detail: Impeccable proofreading skills and an eye for detail, ensuring all beauty-related content meets industry and brand standards
Desirable
- Beauty Industry Experience: Experience working directly with beauty brands, retail, or eCommerce environments, particularly in skincare, cosmetics, or fragrance
- Familiarity with SEO and content optimization best practices for beauty products
- Previous experience working closely with design teams to ensure synergy between visual and written beauty campaigns
What the job involves
- We are seeking an innovative and highly motivated Associate Creative Director (ACD) of Writing to join Shark Beauty’s Global Creative Team
- You will play a critical role in developing, defining, and maintaining the voice of Shark Beauty and aligning with the overall brand strategy
- The ACD will oversee all written content across the funnel, collaborate with cross-functional teams including brand marketing, engineering, digital experience, product development, project managers, and executive leadership to craft compelling narratives that resonate with beauty consumers and elevate our Shark Beauty products
- Creative Leadership: Lead the development of creative concepts and storytelling for new-to-market products, ensuring all written content reflects the brand’s voice, appeals to target audiences and drives consumer-centric product focus messaging
- Beauty Industry Expertise: Leverage your knowledge of beauty products, trends, and consumer behavior to create copy that is both relatable and compelling within the beauty space. Have a deep understanding on how to create product stories that drive a HROS and create category of one for each of our products
- Product Storytelling: Collaborate closely with Product, Engineering, CI and Marketing teams to create beauty-focused product content that drives engagement and achieves business goals for various formats, including web content, social media, email marketing, product packaging, and promotional materials
- Copywriting: Develop and oversee all beauty-related written content, including website copy, product descriptions, social media posts, email marketing, beauty tutorial scripts, and product packaging
- Content Creation: Write and edit high-quality copy for various formats, including web content, social media, email marketing, product packaging, and promotional materials
- Market Research & Innovation: Stay abreast of emerging beauty industry trends, consumer insights, and competitive landscape to inform creative strategies and identify opportunities for growth. Be able to apply this thinking to ensure our stories across the beauty space stay ahead of the competition
- Pivot Quickly: Experienced multitasker and is not intimidated by the thought of juggling multiple projects in a fast-paced, ever-changing environment. Partner closely with our CI team to inform and iterate our product stories. Utilize testing and feedback to assess the effectiveness of copy initiatives and make data-driven decisions to refine future projects
- Team Collaboration: Team player and self-starter with a passion for design and finding smart solutions to complex problems. Ability to synthesize complex and often competing feedback into a variety of solutions
- Mentorship: Provide guidance and mentorship to junior copywriters, particularly in refining their writing for beauty products and campaigns
- Quality Control: Review all beauty copy to ensure the highest level of quality, accuracy, and alignment with both brand and beauty industry standards
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity, Equity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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