Content Marketing Manager, SWORD Health
Move
$100-149k
OTE
$80.1-125.9k
BASE
Variable: $6,007 - $9,440. Net equity value per year: $14,086. Plus Equity shares
More information about location
Connecting physical therapists with technology
Open for applications
Connecting physical therapists with technology
501-1000 employees
Open for applications
$100-149k
OTE
$80.1-125.9k
BASE
Variable: $6,007 - $9,440. Net equity value per year: $14,086. Plus Equity shares
More information about location
501-1000 employees
Company mission
To free 2 billion people from pain.
Role
Who you are
- This individual is a strong B2C writer with a deep understanding of the nuances of this style, including everything from crafting compelling subject lines and strong CTA to engaging headers and push notifications
- They are equally comfortable with long-form and short-form content and are skilled at identifying and supporting key initiatives to drive growth among top clients
- If you are passionate about transforming physical activity in the US and have a proven track record of driving customer acquisition in a B2C or B2B2C environment using channels like email and direct mail, we’d love to meet you
- 3+ years of hands-on full funnel growth marketing experience, including copywriting, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high growth start-up (preferably early-stage) or top tier consulting company or agency
- In or has the ability to work PST time zone hours
- Expertise in analytical tools including Looker and Google sheets. Knowledge of statistical principles and test design. Mixpanel experience a huge plus
- Strong written and verbal communication skills and the ability to work effectively with cross-functional teams and influence external Clients
- Self motivated with a bias for action
- Equally comfortable developing and executing strategies that drive enrollments and member activations and creating copy that drives action
- Positive, can do attitude
- Creative and analytical thinker - constantly using data to identify new high impact opportunities to test and drive Move enrollments
- Extremely proactive, and adaptable to a fluid environment
- Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment
- Deep passion for solving problems in fast-paced, startup environment
- Experience in a B2C Fitness or Wellness Platform is a plus
What the job involves
- Move, Sword Health’s whole-body solution for a pain-free tomorrow, is seeking a creative, analytical, strategic, and driven candidate to optimize enrollments in 2025
- Reporting to the Head of Marketing, this individual will develop and execute growth marketing strategies while creating compelling content to drive member enrollments, activation, and program completion across key employers, clients, and health plans in the US
- Leveraging data-driven insights, channel expertise in email and/or direct mail, and exceptional content creation skills, they will play a pivotal role in helping the Move team achieve ambitious growth goals
- Support copywriting & content creation for email and direct mail campaigns, collaborating with the Marketing Analyst and Head of Marketing to test and optimize across channels (e.g., subject lines, email and direct mail content, landing pages)
- Partner closely with CSMs for tier 1 clients and Customer Success to leverage top client opportunities for growth
- Execute thematic campaigns, webinars, and social media content, as well as member and B2B newsletters
- Lead the execution of member engagement and B2C acquisition campaigns across various channels (email, direct mail, webinars, social media, and client platforms) to boost enrollments and enhance program outcomes
- Ensure campaign excellence according to Sword’s standards through cross-functional collaboration with Design, Marketing Operations, Growth Marketing, Brand Marketing, Data, Customer Success, Clinical, and Operations teams
Our take
For a number of reasons including cost, only about 30% of patients complete their physical therapy regimens. This results in millions of people not receiving the full breadth of care they need to reach full recovery. And physical therapy practices are missing out on a massive amount of revenue potential.
SWORD Health’s clinical-grade virtual therapy platform pairs physical therapists with FDA-listed wearable technology to deliver personalized treatment plans that are more effective, easier and less expensive than traditional physical therapy. This encourages patients to complete their regimes, and allows practices to bolster their income.
The company works with insurers, health systems and employers across globe, with companies from the Fortune 100 and 500 companies included among its clients. It is the fastest-growing MSK company, and a double-Unicorn. New funding will support SWORD in its plans to prepare for an IPO, perhaps as early as 2025.
Steph
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2024
$30m
LATE VC
Nov 2021
$163m
SERIES D
Total funding: $327.1m
Company benefits
- A stimulating, fast-paced environment with lots of room for creativity
- A bright future at a promising high-tech startup company
- Career development and growth
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
- A stimulating environment with room for creativity
- A flexible environment where you can control your hours (remotely) with unlimited vacation
- Access to our health and well-being program (digital therapist sessions)
- Remote or Hybrid work policy
Company HQ
Chelsea, New York, NY
Leadership
Virgílio Bento
(Co-Founder & CEO)Co-Founder of EX Capital. Received their PhD in Electrical Engineering from the Universidade de Aveiro.
Márcio Colunas
(Co-Founder & CSO)Co-founded EX Capital and Findster Technologies. Previously worked as an Analyst/Software Engineer at Neuroinova, and was a Researcher at the Universidade de Aveiro.
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