Marketing Team Lead, Side
Social Media App For Teens
Video game development services
Job no longer available
Video game development services
1001+ employees
Job no longer available
1001+ employees
Company mission
To help studios bring their vision to life and make every gamer's experience as perfect as possible.
Role
Who you are
- 5+ years of experience in product marketing, social/community management, or similar roles, preferably in the gaming or tech industries
- Strong leadership experience, with a proven ability to manage and mentor teams across different functions
- Excellent strategic thinking skills, with the ability to translate high-level business goals into actionable marketing initiatives
- Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders
- A deep understanding of social media trends, especially in relation to Gen Z and Gen Alpha audiences
- A passion for gaming and familiarity with gaming communities, platforms, and industry trends
- Ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment
- Experience working with customer support and moderation teams is a plus
What the job involves
- As the Marketing Team Lead, you will report directly to the VP of Product Strategy and act as a key leader in PTW’s marketing efforts
- You will oversee and manage a talented team of professionals responsible for product marketing, community management, go-to-market execution, customer support, and moderation
- Your role will be crucial in driving successful marketing initiatives for PTW’s gaming projects and social media platforms
- Lead and manage a team consisting of Product Marketing Managers, Senior Social/Community Managers, Go-to-Market Coordinators, Customer Support, and Moderation staff
- Collaborate closely with the VP of Product Strategy to shape and execute the marketing strategy for PTW’s proprietary social media platform targeting Gen Z and Gen Alpha gamers
- Develop and implement product marketing plans in partnership with key internal teams (development, creative, and business development)
- Drive community engagement and social media strategies, ensuring consistent, impactful communication with gaming audiences
- Oversee go-to-market strategies, ensuring timely and successful product launches
- Ensure exceptional customer support and community moderation to maintain positive user experiences and brand integrity
- Analyze market data, customer feedback, and community insights to inform strategy adjustments and growth plans
Our take
Video game development is a complex process that requires teams of artists, programmers, testers, voice actors, and other specialists to allow the game to launch successfully. However, sourcing and hiring such specialists and coordinating teams can be a time-consuming task, particularly for cross-platform and multilingual games.
Side (previously PTW) provides cross-platform video game development services for publishers, focused on offering end-to-end services from art production and game development to localisation and data collection. The company differentiates itself from similar agencies by focusing heavily on localisation, ensuring that every game has been designed to meet QA for localised standards such as slang, culture, holidays, taboos, food, and more.
Whilst Side certainly faces competition from other video game development agencies and freelance service providers, its experience working on high-profile titles like Star Wars Outlaws and Silent Hill 2 sets it apart. This impressive portfolio puts Side in a position for future success, as it has clearly demonstrated its ability to contribute to the development of major games that meet the expectations of players around the globe.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company HQ
London, UK
Leadership
Deborah Kirkham
(CEO)During their tenure, Side has expanded to over 3,500 employees, achieved double-digit profit growth, and consistently delivered year-over-year success.
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