Lifecycle Marketing Associate, Stash

• 1–3 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role—or equivalent internship and project experience
• Hands-on experience building and launching campaigns in a marketing automation platform (Braze, Iterable, Customer.io, or similar)
• Strong communication skills—you write clearly for internal partners (briefs, updates, documentation) and external audiences (customer-facing email, push, and in-app copy)
• Comfort working with data—pulling basic performance reports, spotting drop-offs, and asking the right questions
• Strong attention to detail; you catch broken links, segment errors, and copy issues before they reach customers
• Organized and reliable—you stay on top of your work and don't let small things slip
• Collaborative mindset; you work well with managers, designers, product managers, and data partners
• Eagerness to learn—you're excited to grow into lifecycle strategy

Desirable

• Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind
• At Stash, we're passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom
• We also believe in working smarter—leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers
• The Lifecycle team is responsible for helping customers take the right next step—from sign-up to becoming active, long-term investors
• As a Lifecycle Marketing Associate, you'll focus primarily on onboarding and activation—building, launching, and optimizing the campaigns that guide new users through early setup and help them complete their first key actions
• You'll also help with light campaign operations—documentation, QA, and launch prep—and support the broader lifecycle team when needed. Onboarding and activation is your core; everything else helps keep the team moving
• Build, configure, and launch onboarding and activation campaigns and Canvases in Braze across email, push, in-app, and SMS
• Support programs across the early customer journey—from account setup through initial funding and first meaningful product usage
• Write and edit customer-facing copy for onboarding touchpoints; partner with Creative on briefs, reviews, and asset requests
• Execute A/B tests by setting up variants, monitoring performance, and documenting results
• Run pre-launch QA on messaging, links, segments, personalization logic, and send timing before campaigns go live
• Pull activation performance reports; flag drop-offs at key early milestones and surface opportunities to the team
• Support rescue flows for users who stall before completing early setup or activation steps
• Help keep campaign documentation and journey maps up to date so the team knows what's live
• Support launch prep—checking tasks, updating JIRA, and making sure nothing gets missed before send
• Lend a hand on creative intake and review cycles when onboarding programs need assets
• Run through QA checklists and flag issues before campaigns go out