Lead Product Marketing Manager, Workiva
$133-214k
A discretionary bonus typically paid annually. Restricted Stock Units granted at time of hire
Software for sustainability, GRC & financial reporting
Be an early applicant
Software for sustainability, GRC & financial reporting
1001+ employees
Be an early applicant
$133-214k
A discretionary bonus typically paid annually. Restricted Stock Units granted at time of hire
1001+ employees
Company mission
To power transparent reporting for a better world.
Role
Who you are
- The ideal candidate brings deep GRC domain expertise, strong competitive understanding, and experience operating in highly cross-functional, fast-moving environments
- 8+ years of relevant experience in product marketing, customer success, product management, or related roles within GRC, audit, risk, or compliance technology domains
- Undergraduate Degree or equivalent combination of education and experience in a related field
- Travel Requirements & Working Conditions:
- 25% travel for customer and internal meetings
- Reliable internet access for any period of time working remotely and not in a Workiva office
Desirable
- MBA, MSIS, or related discipline preferred
- Competitive GRC experience required or strongly preferred
- Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise
- Led complex, cross-functional product launches and go-to-market strategies that drive adoption and growth
- Skilled in translating customer insights and market intelligence into clear, differentiated positioning, segmentation, and messaging frameworks
- Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
- Ability to navigate ambiguity with a natural curiosity to uncover opportunities in markets by leveraging new technology trends
- Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
- Strategic mindset with the ability to derive insights from data for decision-making
- Proven ability to innovate and optimize business-driving strategies
- Exceptional communication and program management skills
What the job involves
- The Lead Product Marketing Manager for Governance Risk, and Compliance (GRC) is responsible for driving the go-to-market (GTM) strategy, competitive positioning, and launch execution for Workiva’s GRC solutions, with a primary focus on Risk Management
- This role develops differentiated product positioning, leads end-to-end launch planning, partners closely with Product, Sales, Enablement, and Industry Principles to ensure GRC innovations are showcased consistently and effectively across all internal and external channels
- This role contributes to the direction of the GRC portfolio and serves as a strategic connector across Workiva’s go-to-market, product, and sales organizations
- Lead end-to-end GTM planning and execution for major GRC launches, coordinating across Product, Sales, Enablement, Customer Success, and Marketing
- Develop and deliver compelling positioning, messaging, and value propositions that differentiate Workiva within the GRC market
- Build and maintain GTM frameworks, launch and readiness plans, and KPIs to ensure consistent, predictable outcomes
- Partner with Demand Generation to translate launch themes into integrated campaigns that drive awareness, adoption, and expansion
- Partner with Competitive Intelligence to refine GRC market positioning and develop compelling battlecards and enablement content
- Analyze customer needs, market trends, and competitor moves to inform product roadmaps and GTM priorities
- Bring the customer and market perspective into product discussions to surface opportunities and mitigate risk
- Lead communication of launch progress, insights, and priorities across Sales, Product, and Marketing
- Strengthen collaboration between Product Management and Product Marketing through structured planning and shared deliverables
- Represent Marketing in GRC roadmap workstreams, partner webinars, and quarterly marketing moments
- Partner with Sales Enablement to drive the development and delivery of GRC enablement materials, including battlecards, product guides, and training sessions across Sales and Customer Success
- Lead Highspot governance for the GRC portfolio to ensure content is accurate, discoverable, and aligned to GTM priorities
Application process
- End Date: December 29, 2025
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company HQ
Ames, IA
Leadership
Julie Iskow
(CEO)Julie joined Workiva in 2019 sa COO/President and became CEO in 2023. Previously, she served as the CTO at Medidate Solutions and as the CIO at WageWorks.
David Haila
(CTO)David has been at Workiva since 2009, joining the team as a Senior Software Engineer. Since then, he has held a number of roles and became CTO in 2023.
Jill Klindt
(CFO & EVP)Jill has been at Workiva since 2008, joining as a Controller before holding a number of roles and becoming CFO & EVP in 2023. Previously, she held Financial roles at Financial Intelligence, Wells Fargo Financial, CitiMortgage, and Principal Financial Group.
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