Principal Product Marketing Manager, Hightouch

• Are you passionate about shaping the future of AI-powered marketing? Do you thrive in a fast-paced startup environment where your contributions make an impact?
• GTM Expertise: Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, ideally in the martech or AI space
• Marketing Persona Focus: Deep understanding of CRM and lifecycle marketers, including their goals, pain points, and decision-making processes
• Storytelling Mastery: Ability to transform complex AI and machine learning concepts into clear, actionable narratives that resonate with marketers
• Technical Fluency: Ability to distill and articulate the technical benefits of AI Decisioning for both technical and non-technical audiences, including marketers and C-suite executives
• Market & Competitive Research: Strong background in analyzing competitors and market trends to identify differentiation opportunities and ensure product-market fit
• Collaboration Skills: Experience working cross-functionally with Product, Engineering, and Sales teams to align on strategy and execution
• B2B SaaS Experience: Background in marketing enterprise SaaS products to large organizations, with a focus on marketing teams or CRM solutions

Desirable

• Our team is looking for an exceptional Product Marketing Manager to own the go-to-market (GTM) strategy for our cutting-edge AI Decisioning product, purpose-built to empower marketers to maximize customer lifetime value with reinforcement learning and AI agents
• In this role, you'll drive the positioning, messaging, and enablement that helps CRM marketers unlock the power of data and AI to create personalized customer journeys
• You’ll collaborate closely with Marketing, Product, Sales, and Engineering teams to define GTM strategies, develop impactful messaging, create sales enablement assets, and evangelize the product’s value at events and webinars
• If you're excited about crafting marketing stories that resonate deeply with marketing leaders and teams, we’d love to hear from you
• Positioning & Messaging: Develop and refine positioning for AI Decisioning that speaks directly to marketing personas, emphasizing use cases like 1:1 personalization, customer journey optimization, and continuous experimentation
• Market Research: Conduct user research with marketing professionals to identify their pain points, uncover market opportunities, and position our product as the ultimate solution for their challenges
• Enablement Materials: Create compelling sales playbooks, messaging frameworks, one-pagers, and customer stories that help internal teams demonstrate to marketers the value of AI Decisioning
• Drive Content & Launch Campaigns: Create and refine case studies, blogs, videos, and launch materials that showcase how AI Decisioning empowers marketers to deliver personalized customer journeys and measurable outcomes
• Evangelism: Represent Hightouch externally at field events, webinars, and customer engagements, building trust with key stakeholders in the CRM and martech ecosystem
• Community Building: Create and implement a strategy to connect with and engage our target audience in marketing, fostering relationships, and building a space where they can share insights, challenges, and successes

• Hub & Remote friendly: Join our global team, either remotely or in one of our four in-person hubs. For those near a hub, enjoy complimentary lunches on Tuesdays and Thursdays
• Flexible PTO: Downtime is just as important as on time and your teammates will support you while you relax and recharge
• Wellness: We offer wellness days each quarter
• Core benefits: For full-time US-based employees, we cover all health benefit premiums, 80% for dependents, and life insurance
• Parental leave: We value and support the family planning process. We provide up to 16 weeks for parents
• Professional development: We support employees for all learning resources needed to grow in their role (classes, books, conferences, etc)
• Connectivity: We offer a $50 per month cell-phone or wifi connectivity stipend to all employees
• Commuter: Commuter benefits of $50 are offered to both employees who come into the offices and to remote workers working outside of their home

Total funding: $172.2m

The use of data integration software involves combining data from different sources to provide users with a unified view. Due to the growing need to combine several heterogeneous data sources, along with the rise of cloud computing, demand for effective data integration tools and services has been increasing.