Principal Product Marketing Manager, Hightouch

• Are you passionate about shaping the future of AI-powered marketing? Do you thrive in a fast-paced startup environment where your contributions make an impact?
• GTM Expertise: Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, ideally in the martech or AI space
• Marketing Persona Focus: Deep understanding of CRM and lifecycle marketers, including their goals, pain points, and decision-making processes
• Storytelling Mastery: Ability to transform complex AI and machine learning concepts into clear, actionable narratives that resonate with marketers
• Technical Fluency: Ability to distill and articulate the technical benefits of AI Decisioning for both technical and non-technical audiences, including marketers and C-suite executives
• Market & Competitive Research: Strong background in analyzing competitors and market trends to identify differentiation opportunities and ensure product-market fit
• Collaboration Skills: Experience working cross-functionally with Product, Engineering, and Sales teams to align on strategy and execution
• B2B SaaS Experience: Background in marketing enterprise SaaS products to large organizations, with a focus on marketing teams or CRM solutions

Desirable

• Our team is looking for an exceptional Product Marketing Manager to own the go-to-market (GTM) strategy for our cutting-edge AI Decisioning product, purpose-built to empower marketers to maximize customer lifetime value with reinforcement learning and AI agents
• In this role, you'll drive the positioning, messaging, and enablement that helps CRM marketers unlock the power of data and AI to create personalized customer journeys
• You’ll collaborate closely with Marketing, Product, Sales, and Engineering teams to define GTM strategies, develop impactful messaging, create sales enablement assets, and evangelize the product’s value at events and webinars
• If you're excited about crafting marketing stories that resonate deeply with marketing leaders and teams, we’d love to hear from you
• Positioning & Messaging: Develop and refine positioning for AI Decisioning that speaks directly to marketing personas, emphasizing use cases like 1:1 personalization, customer journey optimization, and continuous experimentation
• Market Research: Conduct user research with marketing professionals to identify their pain points, uncover market opportunities, and position our product as the ultimate solution for their challenges
• Enablement Materials: Create compelling sales playbooks, messaging frameworks, one-pagers, and customer stories that help internal teams demonstrate to marketers the value of AI Decisioning
• Drive Content & Launch Campaigns: Create and refine case studies, blogs, videos, and launch materials that showcase how AI Decisioning empowers marketers to deliver personalized customer journeys and measurable outcomes
• Evangelism: Represent Hightouch externally at field events, webinars, and customer engagements, building trust with key stakeholders in the CRM and martech ecosystem
• Community Building: Create and implement a strategy to connect with and engage our target audience in marketing, fostering relationships, and building a space where they can share insights, challenges, and successes