Senior Product Marketing Manager, Hightouch
Artificial Intelligence
$150-185k
Data solution for syncing customer data to business tools
Be an early applicant
Data solution for syncing customer data to business tools
201-500 employees
Be an early applicant
$150-185k
201-500 employees
Company mission
To empower everyone to take action on their data.
Role
Who you are
- Are you passionate about shaping the future of AI-powered marketing? Do you thrive in a fast-paced startup environment where your contributions make an impact?
- GTM Expertise: Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, ideally in the martech or AI space
- Marketing Persona Focus: Deep understanding of CRM and lifecycle marketers, including their goals, pain points, and decision-making processes
- Storytelling Mastery: Ability to transform complex AI and machine learning concepts into clear, actionable narratives that resonate with marketers
- Technical Fluency: Ability to distill and articulate the technical benefits of AI Decisioning for both technical and non-technical audiences, including marketers and C-suite executives
- Market & Competitive Research: Strong background in analyzing competitors and market trends to identify differentiation opportunities and ensure product-market fit
- Collaboration Skills: Experience working cross-functionally with Product, Engineering, and Sales teams to align on strategy and execution
- B2B SaaS Experience: Background in marketing enterprise SaaS products to large organizations, with a focus on marketing teams or CRM solutions
Desirable
- Martech or AI Experience: 5+ years of experience with martech, AI, or data-focused GTM strategies, particularly for products targeting CRM marketers
- Lifecycle Marketing Knowledge: Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable
- Ecosystem Marketing Expertise: Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms
- Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats. **
What the job involves
- Our team is looking for an exceptional Product Marketing Manager to own the go-to-market (GTM) strategy for our cutting-edge AI Decisioning product, purpose-built to empower marketers to maximize customer lifetime value with reinforcement learning and AI agents
- In this role, you'll drive the positioning, messaging, and enablement that helps CRM marketers unlock the power of data and AI to create personalized customer journeys
- You’ll collaborate closely with Marketing, Product, Sales, and Engineering teams to define GTM strategies, develop impactful messaging, create sales enablement assets, and evangelize the product’s value at events and webinars
- If you're excited about crafting marketing stories that resonate deeply with marketing leaders and teams, we’d love to hear from you
- Positioning & Messaging: Develop and refine positioning for AI Decisioning that speaks directly to marketing personas, emphasizing use cases like 1:1 personalization, customer journey optimization, and continuous experimentation
- Market Research: Conduct user research with marketing professionals to identify their pain points, uncover market opportunities, and position our product as the ultimate solution for their challenges
- Enablement Materials: Create compelling sales playbooks, messaging frameworks, one-pagers, and customer stories that help internal teams demonstrate to marketers the value of AI Decisioning
- Drive Content & Launch Campaigns: Create and refine case studies, blogs, videos, and launch materials that showcase how AI Decisioning empowers marketers to deliver personalized customer journeys and measurable outcomes
- Evangelism: Represent Hightouch externally at field events, webinars, and customer engagements, building trust with key stakeholders in the CRM and martech ecosystem
- Community Building: Create and implement a strategy to connect with and engage our target audience in marketing, fostering relationships, and building a space where they can share insights, challenges, and successes
Our take
The use of data integration software involves combining data from different sources to provide users with a unified view. Due to the growing need to combine several heterogeneous data sources, along with the rise of cloud computing, demand for effective data integration tools and services has been increasing.
While Fivetran is one of the most prominent platforms companies use to “extract, transform, and load” data into its warehouse, Hightouch does the opposite of that, what has become known as “reverse ETL.” For example, a company could use Fivetran to get the data into its warehouse and then use Hightouch to get the data from the warehouse and into Salesforce.
Hightouch serves a diverse range of clients, from B2B giants like Kong, Plaid, and Mattermost to B2C leaders like Nando's and Autotrader. With recent acquisitions including the product-led sales automation startup Workbase and the knowledge management startup Whatis, alongside an expanded partnership with Snowflake, Highlight continues to enhance its capabilities and provide seamless data activation for its growing customer base.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2023
$38m
LATE VC
Nov 2021
$40m
SERIES B
Total funding: $92.2m
Company benefits
- Hub & Remote friendly: Join our global team, either remotely or in one of our four in-person hubs. For those near a hub, enjoy complimentary lunches on Tuesdays and Thursdays
- Flexible PTO: Downtime is just as important as on time and your teammates will support you while you relax and recharge
- Wellness: We offer wellness days each quarter
- Core benefits: For full-time US-based employees, we cover all health benefit premiums, 80% for dependents, and life insurance
- Parental leave: We value and support the family planning process. We provide up to 16 weeks for parents
- Professional development: We support employees for all learning resources needed to grow in their role (classes, books, conferences, etc)
- Connectivity: We offer a $50 per month cell-phone or wifi connectivity stipend to all employees
- Commuter: Commuter benefits of $50 are offered to both employees who come into the offices and to remote workers working outside of their home
Company values
- Forever hungry: We are hungry and ambitious. We celebrate our accomplishments, but we’re never fully satisfied. We’re always figuring out how to collectively push ourselves further and do more. If we think we can grow the company 5x this year, the first question should be “why not 10x?"
- Kindness: We want to create an environment where people feel actively welcomed, encouraged, and supported. People who aren’t kind aren’t tolerated— it’s just not worth it. We intrinsically believe in a deeper kindness as a core value, aside from its obvious benefits to the business
- Efficient execution: Speed matters. We don’t have time for endless deliberation– most decisions are two-way doors. Move fast, adapt quickly. We take inspiration from others and don’t innovate where we don’t need to. We communicate clearly because time is precious. We parallelize to the greatest extent possible
- Compassion: We listen to everyone and try to put ourselves in their shoes, regardless of our initial reaction to what they say. This applies to everyone– customers, prospects, partners, peers, etc
- Impact driven: Everyone should be intrinsically motivated by business impact. We minimize distractions and prioritize our time based on what’s actually impactful to the business. We value people at all levels based on their impact above anything else
- Raising the bar: We have high expectations for performance and believe in having exceptional talent in every position. We understand the value of great people. We look deeper than credentials, prioritize slope over y-intercept, and put in the hard work to find those that truly raise the bar
- Humility: We are humble. Listening is mission critical— we are open to others’ perspectives and ideas. No work is beneath us. We also believe that humility leads to foresight. If we are not grounded and open minded, we blind ourselves from key opportunities and risks in every aspect of business
Company HQ
Mission District, San Francisco, CA
Articles
Leadership
Tejas Manohar
(Co-Founder)A Software Engineer with experience in lead roles at Lottery.com and Segment. Co-founded Hightouch in 2019.
Josh Curl
(Co-Founder & CTO)Significant Software Engineering experience at Rancher Labs and Segment. Co-founded Deviceplane in 2019 before co-founding Hightouch.
Kashish Gupta
(Co-Founder)Experience as a Product Manager for LYNK in 2016. Founded Mama's Cookin' in 2015 before co-founding Hightouch in 2019.
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