Technical Product Marketing Manager, Coactive
Media & Entertainment
$160-200k
+ Equity Grants
Visual data analytics platform
Open for applications
Visual data analytics platform
21-100 employees
Open for applications
$160-200k
+ Equity Grants
21-100 employees
Company mission
To empower data practitioners and data-driven teams to unlock insights in unstructured image and video data.
Role
Who you are
- If you're a product marketer who thrives at the intersection of cutting-edge technology, customer value, and go-to-market execution, this role is for you
- 10+ years of experience in Product Marketing, ideally within Ad Tech, Media, MarTech, or related industries
- Strong domain expertise in the Media, Advertising, or Ad Tech ecosystem, including familiarity with content operations, adtech platforms, or programmatic advertising workflows
- Experience working closely with Product and Engineering teams on roadmap alignment and launches
- Deep experience enabling sales teams with effective presentations, demos, explainer videos, whitepapers, etc
- Strong foundation in core PMM disciplines such as messaging, positioning, competitive intelligence, and pricing/packaging
- If you’re passionate about AI, technical storytelling, and helping to drive awareness and interest in products that truly resonate in the market, we’d love to hear from you
What the job involves
- At Coactive, we’re looking for a Technical Product Marketing Manager who deeply understands AI-powered products and can translate complex capabilities into clear, compelling value for customers and internal teams
- This is a high-impact, high-visibility role where you’ll be a fundamental driver of how our products are positioned, promoted, and launched, based on a deep understanding of the market and of customer needs
- You’ll work closely with Product Management, Engineering, Sales, and Customer Success teams to ensure that Coactive’s AI-powered solutions resonate with Media & Entertainment customers
- Customer and Market Insight:
- Leverage your expertise in Media and Entertainment workflows, challenges, and buying motivations to create compelling collateral and communications
- Engage directly with customers to understand how AI-powered capabilities deliver value for content and advertising-driven use cases
- Translate customer insights and market trends into differentiated messaging, positioning, and narratives
- Ensure that Coactive is abreast of the latest competitive developments and is well positioned to succeed in a rapidly changing market
- Product Positioning and Messaging:
- Help to drive product positioning, value propositions, and messaging across key personas and use cases
- Clearly articulate technical capabilities (AI, multimodal models, data pipelines, content and advertising workflows) in a way that resonates with both technical and business audiences
- Create compelling product narratives that connect features to outcomes and ROI
- Influence product strategy by providing market-backed insights and feedback to Product Management and Engineering
- Go-to-Market Strategy and Enablement:
- Lead GTM strategy for new product launches, from alpha and beta to GA. Influence the direction of demand generation campaigns
- Partner with Product Management to drive launch readiness, compelling customer narratives, and product collateral
- Enable Sales and Customer Success with training, pitch decks, demos, battlecards, FAQs, and technical enablement
- Help design and manage beta and early-access programs to build champions and gather actionable feedback
- Technical Storytelling:
- Translate complex AI concepts (computer vision, NLP, multimodal learning) into simple, credible, and differentiated stories
- Collaborate with Solutions and Sales Engineering to ensure demos and proof points align with real customer value
- Create compelling, high level demos or explainer videos that can drive inbound interest
- Why This Role is Unique:
- Strategic Impact: Helping to drive GTM for Coactive’s AI solutions at a pivotal growth stage
- Technical Depth: Work on cutting-edge, multimodal AI applications
- Cross-Functional Influence: Sit at the center of Product, Engineering, and GTM
- Customer-Centered Storytelling: Build narratives rooted in real customer needs and outcomes, not just features
Our take
Coactive AI is on a mission to help humans and machines work together by empowering data practitioners and data-driven teams to unlock insights in unstructured image and video data.
The company is ahead of the curve with its focus on visual data, which is becoming increasingly part of everyday life, now occupying well over 75% of all Internet traffic. Coactive AI makes this data useful by bringing it into the world of Structured Query Language (SQL), providing information from visual data that can inform business decisions.
Though only founded in 2021, Coactive AI's founding team has experience working with the first generation of modern machine learning systems at Google, Facebook, Pinterest and eBay. The company has secured impressive funds to expand operations, development efforts, and business reach.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
May 2024
$30m
SERIES B
Mar 2023
$10.4m
SERIES A
Total funding: $40.4m
Company benefits
- 100% Insurance Coverage: Get life, AD&D, long-term, and short-term disability insurance, fully covered by the employer.
- Healthcare Packages: We provide medical, dental, and vision plans, plus HSA, FSA, and dependent care.
- Company Equity: Join us and benefit from our success through stock options.
- Commuter Benefits: Receive subsidies for your daily commute, including public transit and parking expenses.
- Retirement Savings: Invest in your future with our 401(k) plan, offering both pre-tax and post-tax options.
- Inclusive Parental Leave: Offering leave for birthing and non-birthing parents, including adoption and foster care.
- Unlimited PTO: Take time off when you need it, with a flexible vacation policy tailored to your needs.
- One Coactive: Time together focused on team building, collaborating, a hackathon, and many more engaging activities.
- Company-wide holidays: Enjoy scheduled holidays where the entire company takes a break together to rejuvenate.
- Referral program: Earn rewards for referring talented candidates who join our team.
- Meal perks: Enjoy lunches to keep you fueled throughout the workday.
Company HQ
Horace Mann, San Jose, CA
Leadership
Cody Coleman
(Co-Founder & CEO)Previously served as a Founding Member for MLCommons, Founding Partner for MLPerf, and as an Intern for Facebook.
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