Director of Revenue Intelligence, Insider Inc.
$155-175k
+ Additional bonus/commission [if applicable]
3+ days a week in office
Online news platform
Be an early applicant
Online news platform
1001+ employees
Be an early applicant
$155-175k
+ Additional bonus/commission [if applicable]
3+ days a week in office
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- 7+ years of experience in media, advertising, data analytics, or business operations, preferably in a digital media environment
- Deep understanding of digital advertising ecosystems, including programmatic and direct-sold channels
- Strong experience with data tools and platforms (e.g., Looker, Tableau, Excel, SQL, BigQuery)
- Proven ability to develop strategies from complex data sets and present insights to senior leadership
- Experience collaborating with technical and non-technical stakeholders
- Excellent communication, prioritization, and project management skills
- Passion for automation, innovation, and building scalable data solutions
What the job involves
- Business Insider is hiring a Director, Revenue Intelligence to join our Revenue Operations team
- This role will be instrumental in shaping Business Insider’s advertising data ecosystem, advancing holistic yield practices, and delivering actionable revenue insights across teams
- You’ll bridge the gap between business strategy and data execution, collaborating with key stakeholders across Revenue Operations, Ad Innovation, Marketing, Sales and Data Product
- Business Insider is for people who are driven, optimistic and always looking forward
- Our mission is to inspire action through thought-provoking stories
- We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful
- Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we strive to get better every day
- The Director, Revenue Intelligence reports directly to the SVP, Revenue Operations and sits on the Revenue Operations team
- Advertising Data Strategy & Leadership
- Lead the development and execution of a comprehensive advertising data strategy in partnership with Ad Innovation, Revenue Strategy, Data Product, and other cross-functional teams
- Drive cross functional projects including Site experience evaluation and Ad revenue modeling
- Serve as the subject matter expert on advertising metrics, systems, and workflows
- Ensure cross-functional alignment on data collection, reporting structures, and metric definitions
- Holistic Yield Ownership
- Architect and implement a Holistic Yield strategy that spans across direct and programmatic channels
- Define best practices around yield measurement, reporting, and performance monitoring
- Analyze ad product performance, produce regular reports and dashboards, and guide the product roadmap based on insights
- Partner with Yield, Ops, and Product teams to inform decisions about product development and optimization
- Revenue Analytics & Reporting
- Translate business objectives into detailed data requirements and reporting frameworks
- Act as the GTM (Go-To-Market) partner for Ad Innovation, providing performance forecasts and modeling for new product launches
- Manage the advertising metrics dictionary and data integrity standards across departments
- Build, maintain, and enhance dashboards and recurring reports (e.g., Quarterly Business Reviews, Capacity Reports, Video Reporting)
- Create scalable, automated workflows to handle data requests, ad hoc analysis, and strategic priorities
- Manage a team of analysts
- Stakeholder Enablement & Data Governance
- Audit and refine all advertising data pipelines and reporting assets to ensure accuracy, consistency, and compliance
- Drive cross-functional knowledge sharing and training initiatives for analysts and stakeholders
- Collaborate with internal and third-party data teams to troubleshoot and improve dashboards and models
- Own relationships with key data partners such as DataBeat and BI Data stakeholders
Our take
Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Insider was founded by well-known trader and entrepreneur Henry Blodge. The company was sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
Setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Work from home opportunities
- Unlimited vacation
- Generous family leave policy
- 401k with match
Company HQ
Financial District, New York, NY
Leadership
Henry Blodget
(Chair & Co-Founder)Previously worked as a Managing Director and Senior Analyst at Merill Lynch. Was CEO of Cherry Hill Research.
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