Senior Product Marketing Manager, Ramp

• The ideal candidate is customer-obsessed, market-intelligent and competitor-aware
• They have a deep understanding of customer pain points, and needs and can translate that into compelling messaging and campaigns
• They are comfortable in technical conversations and are familiar with ERPs and/or platform ecosystems
• This role is highly cross-functional and visible, making it ideal for someone who thrives in dynamic environments, is strategic yet hands-on, and is driven by achieving meaningful results
• We're looking for a goal-oriented individual eager to make a substantial impact
• Minimum of 5 years of professional experience, including at least 1 year in product marketing
• Familiarity and experience with ERPs and/or accounting platforms (i.e. Netsuite, Sage, Xero, etc) – this includes a basic technical familiarity, understanding of their business, and deep understanding of their value props
• Experience with app ecosystems and creating joint value propositions with partners
• Experience crafting compelling product positioning and messaging to technical and financial professionals including CFOs, Controllers, and Procurement leaders
• Experience working with data teams to measure and track performance of campaigns and GTM activities
• Excellent written and verbal communication skills; ability to take complex, technical concepts and distill them into digestible, relatable, and easy-to understand writing
• Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas
• Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively

Desirable

• Ramp is looking for a Senior Product Marketing Manager to lead go-to-market efforts for our App Center, app integrations, and our accounting automation software
• You’ll be responsible for developing differentiated messaging, audience insights, segmentation, enablement and campaigns to help prospects choose Ramp and empower customers to connect Ramp seamlessly with the tools they need
• You’ll partner closely with Product, Engineering, Sales, Growth Marketing, and Partner Marketing
• Craft compelling product narratives, differentiated positioning, and resonant canonical messaging
• Weave together market dynamics, customer needs, and products to create compelling hooks
• Be a technical expert on our integrations to help create resonant messaging and support the rollout and enablement of new and existing integrations
• Act as the voice of the customer; generate customer and market insights to inform Product’s roadmap for refining Ramp’s accounting automation and integration strategy
• Build and maintain close, trusted relationships with cross-functional stakeholders, including those in Product, Sales, Account Management, Partner Marketing, Growth, and more
• Enable our go-to-market teams by identifying and delivering assets, programs, and campaigns to assist them in prospective customer conversations
• Design and execute campaigns across a variety of channels to show prospective customers the value of Ramp and drive customer adoption of high-value integrations. Measure and report on the business impact of these campaigns