Director of Product Marketing Management, Unity
Industry
$164.7-295.3k
Game development platform
Be an early applicant
Game development platform
1001+ employees
Be an early applicant
$164.7-295.3k
1001+ employees
Company mission
Democratize game development and enable everyone to create rich interactive content.
Role
Who you are
- Demonstrated success leading product marketing or GTM efforts in enterprise software
- Strategic thinker with strong execution skills - you translate vision into roadmap, messaging, and programs
- A deep understanding of how to connect technical value to business outcomes across complex B2B sales cycles
- Excellent leadership capabilities: experience hiring, growing, and managing teams in fast-moving environments
- Strong communication skills - able to engage executives, technical developers, and business stakeholders alike
- Travel readiness for customer meetings, industry events, and cross-functional alignment (domestic and international)
- Ability to work cross functionally in a matrixed organization
What the job involves
- Companies across multiple industries are embracing real-time 3D technology to unlock the true value of their data with use cases like product configuration, simulation, operations, and human-machine interface (HMI)
- We are looking for a senior leader to lead product marketing for the Industry team
- We’re seeking a Director of Product Marketing to lead the Industry PMM team
- This role will shape Unity’s product positioning and go-to-market strategy across verticals, organized by customer personas - from highly technical developers to visionary designers to business decision-makers
- You’ll work cross-functionally to connect product capabilities to industry outcomes, helping Unity cement its leadership in the industry RT3D space
- Persona and Industry Segmentation - Lead a PMM team organized by industry and customer persona (e.g., Industrial Developer, Designer, Business Lead). Use qualitative and quantitative data to surface use cases and work closely with Product to influence the product roadmap
- Positioning/Messaging - Develop clear, differentiated messaging that reflects the unique needs of each vertical and role. Regularly refresh frameworks based on customer feedback, market trends, and competitor movements
- End-to-End GTM Strategy - Lead launch and GTM plans across Industry verticals. Build cross-functional GTM charters with product, sales, marketing, and professional services to ensure successful execution. Deliver retros with adoption and revenue insights
- Voice of Customer and Market Insights - Represent the customer by turning feedback, sales insights, and market dynamics into product direction and content. Lead customer panels, field interviews, and community feedback loops
- Sales Enablement and Lifecycle Content - Create and maintain sales tools (pitch decks, ROI calculators, battle cards) and lifecycle marketing content (demos, webinars, customer stories) that map to each buyer journey and reduce time to value
- Thought Leadership and Evangelism - Represent Unity Industry at conferences, analyst briefings, and press engagements. Shape our external narrative as the go-to RT3D partner for industrial innovation
Our take
Unity Technologies is one of the world's leading game engines. The platform helps artists and developers in gaming to render 3D worlds in real time.
In recent years Unity has expanded its scope by bringing its technology to new industries, including car companies, and film and TV studios who are using Unity to manage production virtually. Having completed an IPO in 2020, Unity’s capabilities are also being used by companies such as Apple and Android to create better AR experiences.
In 2021, 72% of the top 1000 mobile games and 50% of games across mobile, PC and console were made with Unity. Having completed substantial post-IPO funding in 2025, the company now operates on over 20 different platforms, is active in 190+ countries and territories across the world and continues to develop its technologies and capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2019
$125m
SERIES E
Jun 2018
$145m
SERIES D
Total funding: $893.5m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Matthew Bromberg
(CEO)Currently on the Board of Directors for Bumble. Previously Senior Advisor at Blackstone, was on the Board of Directors at Monzo and was the COO of Zynga.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 31 more jobs at Unity