Executive Account Director, Cision

$60-90k

Salesforce

Outreach

Senior and Expert level

New York

PR and marketing software

Be an early applicant

PR and marketing software

1001+ employees

B2BAnalyticsCommunicationDigital MediaSaaSData AnalysisMedia

Be an early applicant

$60-90k

Salesforce

Outreach

Senior and Expert level

New York

1001+ employees

B2BAnalyticsCommunicationDigital MediaSaaSData AnalysisMedia

Company mission

To use their software to provide prompt and professional resolutions that allow PR and Marketing professionals to focus on optimal communication.

Job

Company

Role

Who you are

Bachelor's Degree required
Action-oriented
At least 8 years of successful outside sales experience with demonstrated ability to exceed assigned quotas through retention and expansion and to meet sales activity and behavior expectations
Expert proficiency in CRM (Salesforce)
Fluency in Sales tech stack (Salesloft, Gong, Outreach, etc.)
Ability to travel to client sites daily, with the potential for 20% - 40% travel
Excellent networking, relationship building, communication, presentation, and persuasion skills
Generate sales leads in defined territory
Work strategically with internal strategy partners, SMEs, stakeholders, and the customer buying group to tailor custom multichannel solutions fit to the customer’s concept
Work with local PRN Reps as SME to identify business opportunities
Negotiating all proposals with prospective clients
Prepare weekly and monthly performance reports
Conduct sales presentations to a range of prospective clients
Understand and promote company services and offerings
Visiting clients and potential clients to evaluate needs and position applicable solutions
Maintaining client records and sales opportunities via SFDC
Answering client questions about products, prices and availability

What the job involves

Responsible for the retention and profitable growth of Content Services revenue within the PR Newswire (PRN) business unit of Cision
By working as part of a broader solutions overlay function, the Executive Account Director is responsible for driving the retention, growth, and new business for PRN Content Services products within their assigned territory, both with new business teams and renewal teams
This position is multifunctional as it entails delivering strategic sales support, product expertise, and sales effectiveness activities to a broad set of customers and internal stakeholders
Identify and close Content Services opportunities within existing PRN client base
Identify and close Content Services revenue opportunities with non-PRN prospects within region
Responsible to work independently as industry experts in defined territory to close business
Responsible to be the Content Services SME in their territory for assisting the PRN sellers to identify and close opportunities
Responsible for positioning complex solutions including earned, paid, shared, and owned media solutions, in addition to broadcast, content creation and distribution services to target audiences
Guidance available to Content Services include a Strategy Team and Strict Proposal Process to ensure margins are in accordance with company policy

Our take

As marketing and PR continues to be digitised, software that helps streamline and make their communication more efficient is in high demand. Cision ranks amidst the top PR Software companies and boasts over 100,000 public relations and marketing professionals globally.

The company is well established as a Media and Influencer Targeting Software and has rapidly become the market leader. As influencers have become more plentiful and effective, there is a forecast growth of brand spend on influencer marketing. Tools such as Cision are therefore looking to be in higher demand.

It is a global enterprise with a vast team of over 2000 employees, making it a company able to deal with high-frequency requests. Cision is already ranked as a leader in the $3 billion communications intelligence software and services market. In February 2023, Cali Tran took over as CEO, having previously led the influential Brandwatch which was one of four high-profile acquisitions made by Cision between 2021 and 2023.