Senior Finance Business Partner, Smartly.io
£85-100k
+ Annual performance bonus + Stock options
AI-powered advertising platform
Be an early applicant
AI-powered advertising platform
501-1000 employees
Be an early applicant
£85-100k
+ Annual performance bonus + Stock options
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- The ideal candidate will have 5+ years of experience in Commercial Finance/FP&A/Consulting or Private Equity/VC
- SaaS or Agency experience is highly desirable, though not essential
- Have 5+ years of experience in strategic finance, FP&A, private equity, venture capital, investment banking, management consulting, public markets investing, or equity research
- Are commercially minded, with a strong understanding of how finance enables strategic growth
- Have exceptional analytical and modeling skills, with the ability to turn numbers into narrative
- Possess advanced Excel user, comfortable working with SQL, large data models, and performance frameworks
- Are confident in managing P&Ls, forecasts, and headcount plans
- Are a strong communicator with the ability to engage and influence senior stakeholders, including executive leadership
- Are collaborative mindset with a track record of building relationships across teams, regions, and functions
- Are a self-starter: curious, adaptable, and motivated by impact — always looking for ways to improve how things work
- Bonus: SaaS or Agency experience is highly desirable, though not essential
What the job involves
- We are seeking an experienced Senior Finance Business Partner to join our growing Commercial Finance / FP&A team in London
- This role is a critical link between Finance and the business, supporting C-Suite stakeholders with financial insight, analysis, and decision support to drive growth and profitability
- Act as a strategic business partner to Leadership and department heads, delivering financial and data-driven analyses with impactful insights and recommendations
- Track, analyze, and forecast key business and financial KPIs to identify trends, risks, and opportunities
- Lead quarterly forecasting and budget planning processes in close partnership with Leadership and department leaders
- Support commercial decisions, including pricing, deal reviews, and investment cases, through robust financial modeling
- Drive process improvements across forecasting, reporting, and business partnering activities
- Collaborate cross-functionally with Commercial, Ops and Product teams
- What Success Looks Like in 12 Months:
- Built trusted relationships with Commercial leaders, becoming a go-to partner for financial insight
- Forecasting and planning processes are accurate, efficient, and widely adopted across the business
- Delivered meaningful analysis that shaped commercial strategy and influenced key decisions
- Pricing, deal reviews, and investment cases consistently benefit from your financial modeling and recommendations
- Reporting and performance frameworks are streamlined, giving clear visibility of results and drivers
- Identified and implemented process improvements that make finance a stronger enabler of growth
- Recognized as a high-impact member of the Commercial Finance/FP&A team, with clear potential to take on broader responsibilities. A genuine bar raiser
Salary benchmarks
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$3m
SERIES A
Total funding: $3m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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