Ad Monetization Analyst, Applovin
$88-134k
Listed salary range applies to the Bay Area only
Marketing platform for app developers
Job no longer available
Marketing platform for app developers
501-1000 employees
Job no longer available
$88-134k
Listed salary range applies to the Bay Area only
501-1000 employees
Company mission
To grow the mobile app ecosystem.
Role
Who you are
- Bachelor’s Degree in an analytical or quantitative major preferred, but not required
- 0-2 years of experience in a data or technology focused environment
- Exceptional analytical skills, with the ability to clearly communicate results and to define next steps
- Love of hands-on testing to prove or disprove a theory
- Ability to be self sufficient and execute quickly when given autonomy
- Exceptional organization, prioritization skills, and attention to detail
- Ability to negotiate and effectively influence internal and external parties
- Embrace change and uncertainty as exciting challenges for learning and growth
- Strong command of Microsoft Excel/Google Sheets, including pivot tables, conditional formatting, VLOOKUP, and formulas, with a desire to develop additional technical skills
- Strong business logic thinker who quickly identifies new opportunities to challenge the status quo
- Team player who will thrive in a dynamic, constantly evolving environment
What the job involves
- The AppLovin Ad Monetization team fuels the revenue of our 10+ partner game studios located around the world. Join a team that works on top-grossing titles across all game genres - Word/Puzzle, Midcore/Hardcore, Casino, and Match-3
- We’re looking for an Analyst to manage Ad monetization and drive meaningful revenue lifts on multi-million dollar games. You will work directly with our gaming studios, external ad networks, and user acquisition analysts. Your work will be tremendously impactful on the Ad revenue for games played by tens of millions of global players
- Manage Ad monetization strategy across a variety of ad networks, including but not limited to, AppLovin, Facebook, and Google
- Successfully build and operate Ad waterfalls to improve monetization across our strategic partners
- Run A/B tests to optimize monetization efforts: take a scientific method approach in developing hypotheses, setting up experiments, and analyzing results to prove or disprove your theories. You will own these tests from beginning to end and leverage the results to inform future tests
- Communicate with strategic partners & Ad network reps to optimize performance, create new Ad placements, and build/maintain each partnership
- Work with third party vendors and internal teams to ensure that Ads served comply with brand safety guidelines
- Support developers in SDK integrations, as well as triaging and troubleshooting integration issues
- Benchmark daily, weekly, and monthly monetization performance against key metrics to identify areas for optimization & shape our ongoing strategy
- Support studio product teams in ideating and testing new Ad flows
- Continuously think outside the box and take calculated risks in testing and strategy
- Understand the mobile gaming competitive landscape and publisher supply
- Actively and constantly learn on your own. We love to teach, but we expect you to be proactive in seeking out knowledge & solutions
Our take
AppLovin operates a mobile ad network that helps advertisers target and deliver personalized ads to people who are similar to their existing user base. The company builds and acquires free-to-play mobile games and sells advertising space. Collectively, its portfolio attracts over tens of millions of users each day.
By 2026, the gaming industry is projected to be worth over $320B, and AppLovin commands a significant slice of this, with tools for building, monetizing and marketing apps towards increasing revenue for its users. The business has been profitable for some time and has received considerable investment, highlighting the potential that investors see in its product. It has also bolstered its offerings through numerous acquisitions, like German ad network Moboqo and Wurl, a high-growth software platform in the CTV market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2018
$400m
GROWTH EQUITY VC
Jul 2014
$4m
SEED
Total funding: $408.1m
Company benefits
- 100% company paid health benefits for employees & dependent
- Phone bill covered for business usage
- Access to mental health and wellness provider
- Employee stock purchase plan
- Flexible time off
- Retirement benefits with company matching
- Parental leave program
- Life and disability coverage
- Family forming & women's reproductive health benefits
- Team-centric company events and more!
Company HQ
Palo Alto, CA
Leadership
Adam Foroughi
(Co-Founder & CEO)Began his career as a derivatives trader. Over the next decade, he applied this knowledge to adtech at three companies he founded: Lifestreet Media, Social Hour, and AppLovin.
Andrew Karam
(Co-Founder & VP Product)Began his career in pharmaceutical research. He has since co-founded three different companies in the adtech space including StylePage and Social Hour, which sold to Playphone in 2012.
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