Head of Community-Led Marketing, Notion
$242-300k
+ Equity
More information about location
3+ days a week in office
The connected workspace for your docs, projects, knowledge, and AI
Job no longer available
The connected workspace for your docs, projects, knowledge, and AI
501-1000 employees
Job no longer available
$242-300k
+ Equity
More information about location
3+ days a week in office
501-1000 employees
Company mission
To help everyone build beautiful tools for their life’s work.
Role
Who you are
- This role requires deep experience in community-driven brand building
- A seasoned marketer who excels in modern consumer/end user-focused social, influencer and community strategies
- A hands-on builder who can inspire a team and catalyze cross-functional support while measuring impact and iterating rapidly
- Excellent taste, ideally with a track record of fine-tuning it to the needs of several different audiences
- 10+ years of experience in social/community-led brand marketing
- Proven track record scaling/supporting a global community within a rapidly-growing company
- Experience building and managing a multi-functional organizational with many cross-functional partners/stakeholders
- Deep & nuanced understanding of creator economy and influencer marketing
- Clear track record of success growing brand awareness
- Strong understanding of B2C2B motions and community-led growth
Desirable
- Experience in SaaS, consumer subscription or digital products
- International work experience or experience managing global teams
What the job involves
- We're looking for an experienced community and growth leader to build and scale Notion's global Community-led Growth motion (also known as B2C2B)
- Notion’s Community-led growth flywheel accelerates when our community programs & social channels turn Notion users into fans and advocates, who then drive awareness of Notion, growing our base of Notion users
- Our community programs focus on Creators / Influencers, Students, and Professionals, and our events, content, campaigns & digital community spaces measurably impact awareness & engagement from each of those user segments
- Define and execute a global Community-led growth strategy
- Build and manage relationships with key stakeholders across marketing, product, engineering, sales and customer support and Notion’s community
- Develop metrics and KPIs to measure program success and community health
- Build and lead a high-performing global team of both direct reports & cross-functional partners
- Establish operational excellence in community programs execution
- Foster cross-functional collaboration with both global and regional teams
- Scale our Campus Leaders program globally with focus on high-potential campuses & markets
- Grow our creator/influencer programs into a ‘must-join’ program that becomes an engine for Notion content creation & awareness
- Evolve and grow our Champions program for Notion’s professional power users
- Design and implement community engagement strategies across various platforms
- Success in this role means:
- Building a thriving global community of Notion fans & advocates that drives organic Notion adoption
- Scaling our reach and engagement across key social platforms, focused on our target audiences
- Creating sustainable & efficient programs that balance programming/content, campaigns, activations and growth
- Championing Notion’s fans and advocates within Notion and representing them internally with product, marketing, sales and customer support teams
Our take
Managing busy workflows using fragmented systems can be a headache for both individuals and businesses. Notion aims to combat this problem by enabling users to work from one central hub, customizing their workflows to suit their exact needs. This includes managing files, scheduling tasks, saving documents, writing to-do-lists, and setting reminders.
The company counts enterprise companies such as McDonald’s, The Wall Street Journal, Verizon, Samsung, and IBM as its customers. In spite of economic uncertainty, Notion reached a $2 billion valuation in 2020, helped by record signups as more people were forced to work from home. Its value has since risen to over 5 times this value, an impressive reflection of its success.
The company has made a number of strategic acquisitions that, coupled with its enormous market value and enviable customer list, have Notion well-placed to continue dominating the market. That being said, the launch of Microsoft-built competitor Loop at the end of 2023 will put Notion's market dominance to the test.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Oct 2021
$275m
LATE VC
Apr 2020
$50m
LATE VC
Total funding: $335m
Company benefits
- Dog-friendly office
- 401k matching
- Parental leaave
- Free lunches
- Equipment stipend
- Monthly commuter credits
- Work from home opportunities
- Health insurance
Company values
- We are drivers of our mission. We’re driven by our commitment to empower every person on the planet to use software exactly the way they want.
- We are pace setters. We move with urgency so we can set the cadence for our market, cover more ground, and ship more great products and programs for our users, faster.
- We are truth seekers. We pursue the best data, ideas, and solutions with rigor and open-mindedness, always guided by our users’ most pressing needs.
- We are kind and direct. We deliver feedback in the spirit of helping our colleagues improve, balancing sensitivity with caring honesty. We’re in this together.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Ivan Zhao
(CEO)Ivan worked for Inkling for 2 years in Product, but was disappointed by the lack of a simple way of collaborating on projects. To fit this need, he co-founded Notion in 2013, serving as CEO since.
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