Senior Marketing Automation Specialist, OpenGov
$65-85k
OTE
On target ranges stated include base plus a portion of variable compensation that is earned based on company and individual performance
3+ days a week in office
Cloud ERP software for the public sector
Open for applications
Cloud ERP software for the public sector
501-1000 employees
Open for applications
$65-85k
OTE
On target ranges stated include base plus a portion of variable compensation that is earned based on company and individual performance
3+ days a week in office
501-1000 employees
Company mission
To power more effective and accountable government.
Role
Who you are
- B.A. required in Advertising, Business Analytics, Marketing, or a related field of study
- 4+ years of experience in digital marketing is required. SaaS experience is preferred
- Excellent analytical and quantitative skills to interpret data and translate findings to key stakeholders
- Excellent communication skills, both written and verbal, with close attention to detail
- Effective organizational skills to manage simultaneous workstreams, vendors, and projects on deadline
- Expert in end-to-end campaign strategy, development, execution, and measurement
- Innovative out-of-the-box thinker. You know the playbook, but you’re not limited by it
- Must be a power user of Marketo or similar marketing automation tools
- Additional desirable experience includes Excel proficiency, basic HTML capabilities, copywriting skills, and managing 3rd party contractors, designers, writers, and agencies
What the job involves
- As a Sr. Marketing Automation Specialist, you will play a crucial role in supporting our company's growth
- You will be responsible for designing, building, and executing effective email and marketing automation campaigns within our Marketo platform and related tools
- Your work will directly impact the marketing and sales funnel, ensuring the right message is delivered to the right audience at the right time
- Your technical expertise in email template design and lifecycle marketing will be essential in creating engaging and impactful campaigns that resonate with local government buyers
- Design and build multi-step journeys, email templates, and segmentation strategies within Marketo to nurture leads and drive conversions across all funnel stages
- Work closely with the demand, design, and product marketing teams to create engaging content and campaigns that align with OpenGov’s goals
- Partner with customer marketing to build personalized automation streams that align with customer journeys–enhancing customer engagement and loyalty
- Collaborate with sales and marketing operations teams to refine lead nurturing, scoring, and handoff processes
- Utilize customer data to create segments and targeted campaigns based on behavioral, demographic, and transactional data
- Manage the execution of email campaigns, including segmentation, personalization, A/B testing, template optimization, and performance tracking
- Utilize data to identify trends, make recommendations, and continuously improve automation processes
- Adhere to email marketing best practices, including CAN-SPAM and CCPA laws, to maintain compliance and deliver effective campaigns
- Manage and update Marketo workflows, data integrations, and other platform configurations
- Keep up-to-date with the latest email marketing trends and technologies to enhance campaign effectiveness
Our take
As the world digitizes, governments must innovate their operations in order to deliver the highest standard of service. OpenGov offers cloud software products to help governments manage performance, improve budgeting, and visualize operational intelligence, as well as providing comprehensive open data.
OpenGov is the leader in local government software. Its cloud-based products, which aided a number of public agencies through the pandemic, include citizen services, procurement, budgeting and planning capabilities - made comprehensive by a series of strategic acquisitions. The company's coherent and integrated software solution significantly reduces the stress on government systems, allowing them to work smarter and better for their citizens.
OpenGov serves over 1,600 governments across the US, and continues to secure new clients. It also has made several partnerships towards improving its range of services which will enable it to remain a powerful tool for governments wishing to digitally transform.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Feb 2022
$50m
LATE VC
Oct 2021
$50m
LATE VC
Total funding: $228m
Company benefits
- Work from anywhere
- Unlimited vacation
- Mission-driven colleagues
- World-class healthcare
- Professional development
Company values
- What we say we’ll do
- We have passion for the mission
- We drive for customer impact
Company HQ
Trinidad, San Jose, CA
Articles
Leadership
Zachary Bookman
(CEO)Prior to co-founding OpenGov, was a Principal for Formation 8 and a Special Advisor with ISAF in Afghanistan, focusing on rule of law and governance.
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