Senior Marketing Automation Specialist, OpenGov

$65-85k

OTE

On target ranges stated include base plus a portion of variable compensation that is earned based on company and individual performance

HTML

Excel

Marketo

Mid and Senior level

Chicago

3+ days a week in office

Cloud ERP software for the public sector

Job no longer available

Cloud ERP software for the public sector

501-1000 employees

B2BEnterpriseAnalyticsSaaSData IntegrationCloud Computing

Job no longer available

$65-85k

OTE

On target ranges stated include base plus a portion of variable compensation that is earned based on company and individual performance

HTML

Excel

Marketo

Mid and Senior level

Chicago

3+ days a week in office

501-1000 employees

B2BEnterpriseAnalyticsSaaSData IntegrationCloud Computing

Company mission

To power more effective and accountable government.

Job

Company

Role

Who you are

B.A. required in Advertising, Business Analytics, Marketing, or a related field of study
4+ years of experience in digital marketing is required. SaaS experience is preferred
Excellent analytical and quantitative skills to interpret data and translate findings to key stakeholders
Excellent communication skills, both written and verbal, with close attention to detail
Effective organizational skills to manage simultaneous workstreams, vendors, and projects on deadline
Expert in end-to-end campaign strategy, development, execution, and measurement
Innovative out-of-the-box thinker. You know the playbook, but you’re not limited by it
Must be a power user of Marketo or similar marketing automation tools
Additional desirable experience includes Excel proficiency, basic HTML capabilities, copywriting skills, and managing 3rd party contractors, designers, writers, and agencies

What the job involves

As a Sr. Marketing Automation Specialist, you will play a crucial role in supporting our company's growth
You will be responsible for designing, building, and executing effective email and marketing automation campaigns within our Marketo platform and related tools
Your work will directly impact the marketing and sales funnel, ensuring the right message is delivered to the right audience at the right time
Your technical expertise in email template design and lifecycle marketing will be essential in creating engaging and impactful campaigns that resonate with local government buyers
Design and build multi-step journeys, email templates, and segmentation strategies within Marketo to nurture leads and drive conversions across all funnel stages
Work closely with the demand, design, and product marketing teams to create engaging content and campaigns that align with OpenGov’s goals
Partner with customer marketing to build personalized automation streams that align with customer journeys–enhancing customer engagement and loyalty
Collaborate with sales and marketing operations teams to refine lead nurturing, scoring, and handoff processes
Utilize customer data to create segments and targeted campaigns based on behavioral, demographic, and transactional data
Manage the execution of email campaigns, including segmentation, personalization, A/B testing, template optimization, and performance tracking
Utilize data to identify trends, make recommendations, and continuously improve automation processes
Adhere to email marketing best practices, including CAN-SPAM and CCPA laws, to maintain compliance and deliver effective campaigns
Manage and update Marketo workflows, data integrations, and other platform configurations
Keep up-to-date with the latest email marketing trends and technologies to enhance campaign effectiveness

Our take

As the world digitizes, governments must innovate their operations in order to deliver the highest standard of service. OpenGov offers cloud software products to help governments manage performance, improve budgeting, and visualize operational intelligence, as well as providing comprehensive open data.

OpenGov is the leader in local government software. Its cloud-based products, which aided a number of public agencies through the pandemic, include citizen services, procurement, budgeting and planning capabilities - made comprehensive by a series of strategic acquisitions. The company's coherent and integrated software solution significantly reduces the stress on government systems, allowing them to work smarter and better for their citizens.

OpenGov serves over 1,600 governments across the US, and continues to secure new clients. It also has made several partnerships towards improving its range of services which will enable it to remain a powerful tool for governments wishing to digitally transform.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

10% employee growth in 12 months

Glassdoor (3.6)

Company

Funding (last 2 of 8 rounds)

Feb 2022

$50m

LATE VC

Oct 2021

$50m

LATE VC

Total funding: $228m

Company benefits

Work from anywhere
Unlimited vacation
Mission-driven colleagues
World-class healthcare
Professional development

Company HQ

Trinidad, San Jose, CA

Leadership

Zachary Bookman

(CEO)

Prior to co-founding OpenGov, was a Principal for Formation 8 and a Special Advisor with ISAF in Afghanistan, focusing on rule of law and governance.

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