Product Manager, Tatari
Partner Integration
$120-170k
+ Equity
2+ days a week in office
Data driven TV advertising and reporting
Posted today
Data driven TV advertising and reporting
201-500 employees
Posted today
$120-170k
+ Equity
2+ days a week in office
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- 4+ years of product management experience
- Experience in customer-facing data & analytics products, advertising technology, or marketing technology is a big plus
- Experience working in a high-ambiguity environment
- A passion for delivering features that leverage data, analytics, and ML/GenAI to elegantly solve customer problems. Strong analytics sense with the ability to extract meaningful signals from large amounts of data. Experience building and telling stories through data visualization
- Experience and strength in partnering closely with Design to address problems and varying customer needs through effective user research and product design
- Strong communicator with excellent people skills to interact with various teams inside the company, clients, and vendors. Including a demonstrable ability to present a case for your roadmap and initiatives to senior leadership in a clear and compelling manner that inspires investment
- Demonstrated success developing high-leverage features that delight customers, are hard to copy, and grow the business
- The usual product management skills: customer-needs obsessed, Agile-fluent, black-belt user story and solution creation, strong written & verbal communicator with excellent people skills, highly organized and detail-oriented, passionate about solving customer problems
What the job involves
- As a Product Manager in the Reporting and Measurement pillar, you will work closely with design, engineering, and data science teams to bring Tatari’s vision to life
- You will partner with senior members on the team to define and own the roadmap within Partner Integrations
- Measurement is at the heart of Tatari’s business and this team’s mission is to leverage new data sources that prove the full and true value of TV campaigns (beyond just website conversions)
- You will need to understand the changing business models of our customers and how we can best leverage data and analytics to drive the right business outcomes for them
- Your ability to understand the needs of our marketer users and how to prioritize our engineering efforts to meet those needs will determine success in this role
- Under the guidance of other senior members on the team, manage the entire product life cycle from ideation to prototyping, testing, design, launch, and post launch analytics
- Collaborate with various stakeholders within the company: engineering, media-buying, data science, sales, marketing and client management
- Help define the company’s product roadmap, both short and long term. Ability to translate the company vision into specific product solutions
- Provide thought leadership, management, and execution in the delivery of data initiatives aimed at driving extraordinary results for TV advertisers
- Understand our customers and their requirements. Synthesize compelling product features for proving the full impact of their TV marketing campaigns. Balance between what is possible today, and what we should plan for tomorrow
- Keep a finger on the pulse of the industry and our competition, and position Tatari’s products accordingly
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertisement campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analyzing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitize the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and has been busy expanding its product suite and licensing portfolio through 2022 and 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Philip Inghelbrecht
(CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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