Senior Performance Marketing Manager, Builder
North America
Offers Stock Options
No-code AI-powered software development
Job no longer available
No-code AI-powered software development
1001+ employees
Job no longer available
Offers Stock Options
1001+ employees
Company mission
To make app building so easy everyone can do it – regardless of their background, tech knowledge or budget.
Role
Who you are
- If you are someone who thrives at the intersection of performance marketing, data and product you will love this role
- 7+ years experience leading performance or digital marketing in a fast growing B2B technology company, with a focus on demand generation in the US market
- B.A in Marketing or a related field preferred
- Track record of paid spend optimisation across countries and channels & managing multi-million $ budgets. Expert level understanding of digital marketing best practices
- Strong analytical skills with a data-driven mindset, capable of extracting insights from campaign data and making data-backed recommendations
- Excellent knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms (e.g., Google Ads, LinkedIn Ads Manager, Google Analytics)
- Experience with marketing automation tools and CRM including Salesforce, Hubspot, etc
- Have familiarity with 3rd-party tracking vendors and integrating with social platforms
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners in an international environment
What the job involves
- This role will lead performance marketing activities across all paid media channels in North America, targeting companies of all sizes, and spearhead our efforts to capture the U.S. market!
- We are looking for a Senior Performance Marketing Manager to join our team in the US and play a fundamental role in helping the company achieve its ambitious growth targets
- North America is a priority region for Builder.ai, and performance marketing will play a key role in driving our growth ambitions in that market
- N this role, you will spearhead our efforts to capture the U.S. market, focusing on small-medium businesses, entrepreneurs, and enterprise clients
- Your strategic vision and marketing expertise will be pivotal in expanding our footprint and driving our success in this key market
- You will have full ownership of our performance marketing budget across all paid media channels, and the execution and constant testing of these
- Developing and executing innovative marketing strategies to drive customer acquisition and revenue growth across various paid media channels including Paid Search, Paid Social, display advertising and more
- Planing, executing, and optimizing performance marketing campaigns targeting B2B buyers and decision-makers including SMBs, entrepreneurs and enterprises, driving engagement and conversions
- Continuously analyzing market trends, adapting strategies to maximize impact
- Collaborating with internal teams, including growth, sales, marketing and finance, to ensure unified and effective marketing efforts
- Conducting analysis on campaign performance, ROI, conversion metrics and website traffic to optimize all performance marketing activities
- Analyzing the performance and effectiveness of each campaign. Drive independent optimisation plans including campaign targeting, messaging and creative elements
- Adopting a continual ‘test and learn’ approach to all performance marketing activities
- Managing paid media agencies and/or contractors as needed to execute performance strategies
Our take
Dramatic shifts over the last few years have forced businesses to reimagine their engagement practices, obliging many to increase or add an online presence. With little expertise or budget, a market blossomed for low-budget and low-code software solutions for businesses of all scales, and Builder, founded in 2012, was quick to capitalize on this.
Its headless CMS platform enables users to drag-and-drop to build highly customized low-code software-like apps in as little as a day, then helps users scale and maintain their product. Tapping into this non-expert market with a uniquely easy interface no doubt helped Builder’s user base grow nearly 3x, adding customers like NBC and the BBC to its roster.
With low code development platforms expected to account for 65% of application development by 2030, and become in itself a nearly $200 billion market, a service providing unrivaled ease of use is likely to win big with customers in need of low-complexity software.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2023
$250m
SERIES D
Mar 2022
$100m
SERIES C
Total funding: $445m
Company benefits
- Hybrid working model
- Family friendly policies
- Private healthcare
- Stock options
- Variable pay schemes
- Generous paid annual leave
- Family Days - 2 additional days off
- Time off between Christmas and New Year
- Learning and development budget
- Regular team, office, and company-wide celebrations
Company HQ
Paddington, London, UK
Leadership
Sachin Dev Duggal
(Co-Founder)After graduating from Imperial College London and MIT, they worked as an Advisor and Consultant at Deutsche Bank AG. Before co-founding Bulder.ai, they founded Nivio, which hosted virtual desktops and co-founded Shoto, which collates photographs for friends.
Saurabh Dhoot
(Co-Founder)Also graduating from Imperial College London, they co-founded FC Goa, a professional football franchise in India, and founded Videcon D2H Ltd, a direct broadcasting satellite service, before co-founding Builder.ai.
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