Demand Generation Specialist, Instabug
Mobile observability and performance monitoring platform
Posted today
Mobile observability and performance monitoring platform
201-500 employees
Posted today
201-500 employees
Company mission
To empower mobile teams to accelerate their workflow and release with confidence.
Role
Who you are
- Education & Experience: Bachelor’s degree in Marketing, Business, or related field; 2-4 years of experience in demand generation, digital marketing, or marketing operations
- Technical Skills: Proficiency with marketing automation platforms (HubSpot), CRM systems (e.g., Salesforce), and webinar tools (Zoom)
- Analytical Mindset: Comfort using analytics tools (Google Analytics, etc.) to measure campaign effectiveness and make data-driven decisions
- Digital Media Savvy: Proficiency in LinkedIn Campaign Manager and Google Ads
- Project Management: Strong organizational skills to handle multiple projects simultaneously—webinars, email campaigns, events, and digital marketing efforts
- Communication: Excellent written and verbal skills to create compelling content, collaborate with cross-functional teams, and present ideas clearly
- Adaptability: Agile and proactive approach, with the ability to pivot strategies based on performance insights and evolving market conditions
What the job involves
- As the Demand Generation Specialist at Instabug, you will be the driving force behind our marketing campaigns—designing, executing, and refining strategies that attract new prospects and move them through the funnel
- From conceptualizing impactful webinars to orchestrating email nurtures and digital campaigns, you’ll collaborate closely with cross-functional teams to generate pipeline and accelerate revenue growth
- Plan, promote, and host compelling webinars that align with our target personas and strategic initiatives
- Coordinate internal and external speakers, develop engaging content, and analyze performance to optimize future sessions
- Maintain and optimize marketing automation workflows within tools like HubSpot or Marketo
- Collaborate with sales ops to ensure accurate lead flow, tracking, and reporting across the funnel
- Support planning and execution of virtual and in-person events, including logistics, vendor management, and on-site coordination
- Collaborate with product and sales teams to ensure consistent brand representation and messaging
- Lead the execution of LinkedIn and Google paid advertising campaigns focused on driving qualified leads
- Track and report on key performance metrics (CPL, CTR, etc.), recommending adjustments for greater ROI
- Develop email campaigns and content that engage leads at each stage of the buying journey—drip sequences, nurture campaigns, and promotional blasts
- Conduct A/B testing to continuously improve open rates, click-through rates, and conversions
Our take
Instabug began as a mobile app monitoring platform helping developers identify and fix bugs, and over the past decade has expanded to cover all aspects of mobile app performance. This has been driven by the increased consumer engagement with, and expectations for, mobile apps. Mobile platforms are now a must, but buggy platforms cause churn, and in this era, churn loses business.
So the addressable market is huge, and skews towards enterprises with high app engagement volumes and correspondingly high stakes. What’s remarkable is that Instabug has netted a vast portion of it. Its software supports over 2 billion devices by way of its over 25,000 customers, which includes a long list of enterprises like T Mobile, Emirates, Doordash, and Deutsche Bank.
This is thanks to smart scaling and feature development on Instabug’s part, with the software now covering the full application lifecycle, combined with the healthy funding it’s drawn in. It’s also benefited from its focus on mobile applications, which were previously unaddressed by monitoring software. With mobile apps only becoming more central to large scale business, Instabug is on firm footing for continued growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
May 2022
$46m
SERIES B
May 2020
$5m
SERIES A
Total funding: $53.3m
Company benefits
- Competitive compensation, commission, and equity package
- Medical/Dental/Vision benefits for both you and your dependents
- Opportunity to grow into a closing role with demonstrated success
- Flexible time off and paid parental leave
- Opportunity to work with passionate people in a mission-driven company defining a quickly growing field
Company values
- Commitment As Founder
- Win User's Hearts
- Make It Happen
- Embrace Openness
- No BS
- Work Hard, Play Hard
Company HQ
Mohandessin, Giza Governorate
Articles
Leadership
Omar Gabr
(CEO)Completed a BA at Cairo University, and spent time on the Y Combinator.
Moataz Soliman
(Co-founder)A Cairo University grad, who subsequently spent a short time as a Software Developer in Test at Microsoft.
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