Growth Marketer, Tavus

• Proven experience in early-stage startups (can point to key case studies and metrics you drove)
• Deep expertise and proven success in at least a couple of key growth areas (e.g., user acquisition, conversion optimization, or growth hacking)
• An understanding of both self-serve and sales-led growth motions, and a knack for ideating creative ways to drive both
• Ability to appeal to diverse audiences, including developers, founders, and mid-market/enterprise buyers, tailoring messaging to each
• Strong bias for action with a track record of independently solving problems in fast-paced environments. Unblock yourself and get it over the finish line. You don’t need a slew of people in specialized roles to get stuff done, you just do it
• Clear, crisp communication
• A deep and genuine excitement for AI, specifically conversational/video products
• Bonus: Experience with video marketing, technical products, or building growth loops

Desirable

• We’re looking for a Growth Marketer to help drive scalable and creative growth strategies for Tavus
• Our ideal partner-in-crime works well in startup environments, wears many helmets, and has been around the block
• We’re moving fast and not looking for people to come along for the ride – we’re looking for people to pave the path
• This isnt a traditional growth marketing role- you’ll be a generalist skewed growth, doing all the work related to growth which could mean venturing into messaging, technical system set up, brand campaigns, or really anything needed to achieve the goal
• You’ll be expected to get scrappy and drive results, without having to manage a large budget
• Own and optimize the entire self-serve customer journey across the Tavus platform to maximize self-serve revenue growth, expansion, and activation
• Includes user acquisition
• Drive mid market and enterprise pipeline, working closely with sales to refine ICP and identify intent signals
• Get creative and do what it takes to drive brand awareness and growth- which could mean reddit, events, community, email sequencing, demand generation, lifecycle, or more
• You’ll be running 0-1 playbooks, not optimizing an existing machine
• Develop, formalize, and meticulously manage every conversion point in the marketing funnel, obsessing over testing and refinement
• We’re okay taking big swings… incremental improvements don't move the needle
• Execute scrappy growth experiments and ground-up initiatives, iterating quickly to find what works
• Applying your learnings to build the end to end growth strategy
• Own and optimize email marketing funnels to drive activation, retention, and expansion
• Includes lifecycle campaigns, automated sequencing, and high-converting nurture flows