Senior Growth Marketing Manager, Thrive Market

• The ideal candidate will have a strong background in performance marketing, specifically in the paid search and shopping campaign landscape, with the ability to provide actionable insights and creative strategies
• Minimum 5 years of experience in paid search and shopping campaigns, preferably for D2C brands
• Expertise in Google Ads: Deep understanding of Google Ads, including Search, Display, YouTube, and Google App campaigns
• Data-Driven Mindset: Strong analytical skills with experience in performance analysis, reporting, and delivering actionable insights
• YouTube Ad Experience: Prior experience in creating and optimizing and scaling YouTube ad campaigns, including video ad formats and strategies
• MMM Knowledge: Experience in interpreting and applying insights from Marketing Mix Modeling (MMM) to optimize campaign strategies
• Platform Proficiency: Familiarity with additional platforms like Bing Ads, Apple Search Ads, TikTok Search and Google Analytics is preferred
• A/B Testing: Experience running and analyzing A/B tests, particularly with paid search and video ad campaigns
• Collaboration Skills: Ability to work collaboratively with cross-functional teams, including creative, product, and data teams
• Communication: Excellent written and verbal communication skills for presenting data and strategy to stakeholders
• Product Feed Experience: experience optimizing product feeds for paid shopping ads

Desirable

• As a Sr. Growth Marketing Manager, Search, Shopping & YouTube, you will work closely with the cross-functional team members to develop, implement, and optimize strategies for our paid search, app campaigns, and YouTube ads
• You will play a pivotal role in scaling our membership subscriptions by leveraging a data-driven approach to maximize growth and return on ad spend (ROAS)
• Own end-to-end campaign management across Google Search, Shopping, YouTube, Bing, Reddit, and Apple Search Ads
• Build and evolve strategic testing roadmap that scales new member acquisition while managing channel efficiency and long-term business goals
• Stay ahead of platform and search evolution, particularly as AI and automation reshape the media landscape
• Partner closely with the analytics team to leverage MMM (Marketing Mix Modeling), incrementality tests, and internal data to inform investment levels and allocation decisions
• Own product feed optimization and management across Shopping channels, working closely with engineering and merchandising teams to ensure feed health, compliance, and performance
• Conduct routine feed audits and implement ongoing feed optimizations to drive conversion, relevance, and CTR
• Lead YouTube acquisition campaigns, partnering cross-functionally with creative, lifecycle, and brand teams to ensure video asset performance aligns with funnel strategies
• Continually optimize YouTube audience targeting, creative iteration, and performance metrics to drive acquisition scale
• Launch and scale campaigns on emerging growth surfaces like Reddit and explore alternative platforms to diversify acquisition mix
• Partner with platform reps and external partners to test into betas and pilot programs
• Deliver robust daily, weekly, and monthly performance reporting across all assigned channels
• Provide ad hoc analysis, diagnose performance shifts, and proactively recommend optimizations
• Partner with Finance and Analytics on forecasting, pacing, and budget management
• Serve as a key partner across analytics, creative, lifecycle, finance, and tech teams to ensure integrated campaign execution
• Inform creative development with data-backed recommendations for copy, video, and landing pages