Director of SEO, Apollo.io
Sales intelligence and engagement platform
Be an early applicant
Sales intelligence and engagement platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- 7+ years of experience in SEO, with a proven track record of success in driving organic traffic growth and achieving SEO goals, ideally within a B2B SaaS environment
- Deep understanding of all facets of SEO, including technical, on-page, off-page, and content strategy
- Strong experience with programmatic SEO, including keyword clustering, content templating, and automated content generation
- Expertise in using SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs/SEMrush, and others
- Experience in developing and executing international SEO strategies, including website localization, hreflang implementation, and multilingual keyword research
- Excellent analytical and data interpretation skills, with the ability to extract insights from data and translate them into actionable strategies
- Strong communication and collaboration skills, with the ability to effectively communicate SEO concepts to both technical and non-technical audiences
- Proven ability to lead and manage a team of SEO professionals, providing guidance, mentorship, and support
What the job involves
- We are seeking a highly motivated and experienced Director of SEO to lead our organic search strategy and execution
- You will be responsible for developing and implementing a comprehensive SEO roadmap that drives significant organic traffic growth and contributes to Apollo.io's revenue goals
- This is a high-impact role where you'll have the opportunity to own and scale our SEO program (and team), leveraging your expertise in technical SEO, content strategy, and programmatic SEO
- Define and implement a data-driven SEO strategy that aligns with Apollo’s business objectives, driving significant organic traffic and user acquisition
- Conduct regular technical SEO audits, identify and resolve technical issues, and ensure our website is optimized for crawlability, indexability, and performance
- Identify and capitalize on opportunities to scale our SEO efforts through automation, content templating, and efficient content production workflows
- Collaborate with the content team to develop and implement a content strategy that aligns with SEO goals, ensuring high-quality, optimized content
- Develop and execute a link-building strategy to increase domain authority and improve organic rankings
- Track key SEO metrics, analyze data to identify trends and opportunities, and provide regular reports to stakeholders on SEO performance and progress
- Continuously research and stay up-to-date on the latest SEO trends, algorithm updates, and best practices
- Work closely with cross-functional teams, including marketing, product, engineering, and sales, to ensure alignment and maximize SEO impact
- Recruit, mentor, and lead a team of SEO specialists, fostering a culture of collaboration and continuous improvement
Our take
Apollo's sales intelligence and engagement platform integrates with companies’ existing internal tools, such as LinkedIn, Salesforce and Hubspot, to increase and optimize sales and marketing leads. Rather than simply employing a volume-heavy approach to leads, Apollo’s software allows users to focus on more convertible prospects, while automating task management and workflow.
The company launched in 2015 and grew steadily in its early years, but the period since 2021 has seen it enter a rapid scale up. Now its customer base includes the likes of Autodesk, Stripe, Docusign and Yelp.
Apollo now intends to keep the upward momentum going, having secured major funding in mid-2023 and is also investing heavily in India as its R&D center, where there’s a burgeoning pool of tech talent. In early 2023, Apollo reported record revenue numbers and appointed a new CPO, indicating a solidification of these aims.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
75% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.2m
Company benefits
- Remote first
- Great compensation package and culture
Company values
- Be Customer Obsessed - We are obsessed with how to make our customers successful. Every decision we make should be in service of our customer’s success, as their success comes hand-in-hand with ours.
- Speak and Act Courageously - We aren’t afraid to fail; we are more afraid not to try. We admire team members who take calculated risks and experiment. We aren’t afraid to challenge the status quo.
- Take Ownership - We acknowledge that this is OUR company. Nothing is ever “someone else’s problem”: if we see a gap, we are proactive in addressing it. We uphold excellence and are accountable to each other and to ourselves.
- Learn Voraciously - We are always curious, seeking out opportunities to learn and to better ourselves. We adopt a growth mindset and are motivated by the gaps we see in ourselves and our businesses.
- Move with Focus and Urgency - We identify the few things which will have the biggest impact, and move fast to achieve them.
- We are all for one - We win and lose as one team. We rally around people and invest in each others’ growth: whether it’s celebrating wins, lending a hand or giving constructive feedback.
Company HQ
SoMa, San Francisco, CA
Articles
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