Marketing Analytics Manager, Veeva
More information about location
Cloud-based software for life sciences
Open for applications
Cloud-based software for life sciences
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
Building the Industry Cloud for Life Sciences
Role
Who you are
- The ideal candidate will have a deep understanding of marketing performance metrics and use statistical modeling to interpret content consumption patterns and behavioral signals to provide recommendations to optimize the digital marketing mix
- Proven track record of using quantitative and qualitative insights in the day-to-day and when providing strategic recommendations
- 3+ years working with analytics data sets and visualizations in a marketing B2B enterprise software environment
- Strong data science skills, proficient in R, Python, SQL, or related experience
- Experience with CRM and marketing automation platforms
- Hands-on, strong team player with a positive attitude and excellent communication skills
- Ability to own and deliver on multiple strategic projects under aggressive timelines
- Bachelor's degree required. MBA/MS preferred
Desirable
- Web analytics experience
- Machine learning/AI for marketing experience
- Life sciences industry and/or software industry experience is a plus
- Mathematical/statistical/applied analytics background
- Experience building and deploying API data integrations
What the job involves
- Veeva is looking for a strategic Marketing Analytics Manager to build and maintain robust marketing analytics data visualizations while delivering strategic recommendations to enhance content engagement and campaign performance
- This role will focus on deriving insights from complex datasets while providing a metrics-driven narrative that is consumable to stakeholders at all levels of our business
- This is a huge opportunity to help build the data structures, analytics and drive strategy to influence the buyer’s journey
- Create and maintain robust global marketing analytics data visualizations and dashboards highlighting key campaign insights to help optimize our stakeholders' time and resources
- Will use data modeling to derive insights on persona-based behavior patterns to help identify valuable buyer signals and maximize engagement across variable channels
- Own Veeva Summit event reporting, providing weekly pre-event, live, and post-event analytics to heighten the customer's event experience and maximize our event investments
- Build APIs and data structures to collect, integrate, and deliver consumable data from various sources, providing field marketing with a 360-degree view of the prospect's digital journey and helping our stakeholders to optimize every touchpoint
Our take
Veeva was created out of a predicted need for cloud-based enterprise software at a time when this software was nascent, and when current systems were archaic and cumbersome to use. By focusing on the life sciences sector, the company fills a niche to help some of the most operationally complex businesses run efficiently.
Veeva has managed to position itself as the go-to solution for large and growing companies in the life sciences sector by offering fully comprehensive cloud solutions that support the most critical functions from R&D to commercial.
The company has over 800 customers, ranging from the world’s largest pharmaceutical companies, such as AstraZeneca, to emerging biotechs. For future growth, Veeva looks to the continual development of its services and expansion of its customer base. Its 2024 launch of the Veeva Compass Suite for commercial data products gives a more comprehensive view of patient information and exemplifies how Veeva is strengthening its product to meet future challenges.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Fitness and wellness reimbursement
- 2% salary towards personal development
- Childcare vouchers
- Work anywhere
- Home internet reimbursement
Company values
- Do the Right Thing
- Customer Success
- Employee Success
- Speed
Company HQ
Pleasanton, CA
Articles
Leadership
Matt Wallach
(Board Member)Previously Chief Marketing Officer at Health Market Science for 2 years and General Manager - Pharmaceuticals & Biotechnology at Siebel Systems for 5 years.
Peter Gassner
(CEO)Previously Staff Developer at IBM for 5 years and SVP of Technology at salesforce.com for 2 years
Salary benchmarks
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Diversity, Equity & Inclusion at Veeva
Eric Seburyamo (Chief Diversity Officer)
- Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity Makes Us Stronger It brings forth diverse perspectives and new ideas, and fuels innovation. Diversity also makes Veeva an exciting and fun place to work. Diversity comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, and life experience shape us all into unique people. At Veeva, we respect the individual first and value our people for who they are and their unique contributions they bring to our teams. Veeva strives to foster a culture of inclusion where everyone feels comfortable being their true selves and can do their best work.
- Diversity Communities: Our people shape Veeva culture. As part of our commitment to fostering a culture of inclusion, Veeva has launched the Veeva Diversity Communities. The employee-led communities are actively involved in Veeva’s efforts to grow a diverse workforce, raise awareness of social issues and celebrate our global team's diverse cultures and backgrounds.
- Company-wide webinars focused on Diversity and Inclusion: We produce webinars and fireside chats highlighting inspiring people inside and outside of Veeva on topics related to diversity, inclusion, and leadership.
- Internal training for managers focused on Diversity and Inclusion We developed an internal training focused on key concepts for executing our diversity and inclusion goals. The training focuses on: Why diversity, equity and inclusion is critical to workplace success for both you and your team Best practices for incorporating diversity and inclusion into our hiring and team development processes How biases, stereotypes and microaggressions can impact the employee experience Actionable steps you can take to practice inclusive leadership
- Talent Attraction: Expanding our talent attraction efforts and training our talent attraction team to ensure we are engaging with a diverse talent pipeline to better our chances of hiring the best people
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