Senior Product Marketer, Intercom
GTM Ops & Sales Enablement
The modern customer communications platform
Job no longer available
The modern customer communications platform
1001+ employees
Job no longer available
1001+ employees
Company mission
Intercom's mission is to make internet business personal.
Role
Who you are
- 4+ years of product marketing experience in B2B technology, preferably in SaaS with a strong handle of the end-to-end PMM function
- An execution machine. PMM at Intercom is in the business of getting shit done
- Proven track record of partnering with product orgs, engineering, growth and sales teams to contribute to product strategy
- Operational expert with experience managing multiple projects and work streams simultaneously
- Great communicator, both written and verbal. Can explain topics at any zoom level (highly strategic and abstract to specific and tactical) to employees at any zoom level (Execs to Individual Contributors)
- Highly organized - able to work independently and effectively within a fluid environment by bringing clarity and simplicity to complex projects
- Natural leader and comfortable managing stakeholders across teams and levels
- Very high attention to detail (to uphold high standards in execution)
- You are genuinely excited by software products, are passionate about new technology and its impact on the world, and can talk very comfortably about how software products work
- Strong both qualitatively (understanding customers) and quantitatively (measuring the impact of what we do)
- No tolerance for work/work or docs/pdfs as an end state of a project. Always looking to drive a direct line between your work and customer value and/or business impact (see 2nd bullet above)
What the job involves
- Working cross-functionally with the Product, Marketing, Sales Enablement, and Sales teams, you'll operationalize large projects and bring to market a completely new era of storytelling that will redefine what B2B product marketing looks and sounds like
- This product marketing role will be critical to the product marketing function, working on some of our most strategic projects and taking our biggest products to market
- This role will also be in charge of sales enablement strategy in partnership with our enablement team
- Your role will be critical in ensuring our product, marketing, and sales strategies all come together to deliver on our company goals
- Responsible for the cross-functional success of large projects and product launches - with a strong bias toward operational and organizational excellence
- Own the sales enablement program, partnering closely with the sales enablement team, in order to elevate the performance of our global sales team
- Creating positioning & messaging for our platform and products in-market that inspires our customers - including, at times, copywriting and editing
- Influence product strategy by being embedded in the Product org, bringing in sales feedback, customer and market insights, the competitive landscape. Debate with product partners on how we use these insights to prioritize and build our product roadmap
- Influence GTM strategy by working with Marketing, Sales and Growth leaders, as well as the Exec team
- Responsible for communicating and presenting effectively to stakeholders at all levels of the organization, including C-suite
- Work with urgency and intention, helping product teams ship early and often, knowing that what matters most is what our customers experience
- Support and contribute to the production of high quality content for the Marketing org, and to support our Sales Enablement strategy
- Collaborate with Marketing leaders in Brand, Demand Generation, Education, to ensure we have a unified Marketing strategy, and these functions have what they need from PMM
Salary benchmarks
Our take
If you've ever seen a chat pop up on a business' website, it was probably provided by Intercom. Though ubiquitous now, it used to be a major challenge for companies to communicate swiftly with their customers. Intercom's Messenger allows a company to instantly reach out with human or automated support, improving customer service and greatly increasing conversion rates for sales.
While the Messenger is its most visible product, Intercom provides a service similar to Salesforce, as an advanced customer relationship management system. However, Intercom doesn't see Salesforce as a major rival, as Intercom specialises in the online market while Salesforce is more suited for traditional retail. Intercom is used by more than 25,000 businesses including Amazon, Meta and Atlassian, and reaches an estimated 600 million end users monthly.
Intercom has primarily served the US and Irish markets but has been expanding its presence globally in recent years. Despite having a commanding market position, it is continuing to develop its product, most recently delivering a major functionality upgrade to its Messenger software, greatly increasing its ability to carry out ticketed support requests.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2018
$125m
SERIES D
Apr 2016
$50m
SERIES C
Total funding: $240.8m
Company benefits
- We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
- Generous public transport allowance for commuting
- Wellness programme that allows you to expense gym and other sports activities up to £90 quarterly
- Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
- Open vacation policy and flexible holidays so you can take time off when you need
- Work from home opportunities
- Health insurance
- Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
- Regular compensation reviews - we reward great work
- MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
Company HQ
Financial District, San Francisco, CA
Leadership
Eoghan McCabe
(Co-Founder & CEO)Previously CEO of Contrast and Exceptional. Is also the Chairman of Intercom.
Des Traynor
(Co-founder & CSO)Previously worked in software development and is an expert in User Experience (has lectured on the topic and was UX Lead at Contrast)
Ciaran Lee
(Co-founder)Previously Lead Engineer at RateMyArea.com and CTO of Exceptional. Was Intercom's CTO until 2021.
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