Paid Search Account Manager, Sine Digital
Office located in Fitzrovia, London
Performance marketing agency
Be an early applicant
Performance marketing agency
21-100 employees
Be an early applicant
Office located in Fitzrovia, London
21-100 employees
Company mission
To be the global leading performance marketing agency for entertainment and sports, powered by our exceptional people and data science.
Role
Who you are
- This position requires solid hands-on experience in client communication, campaign strategy, and performance management across key search platforms, including Google (Search, PMax/Shopping, Demand Gen), Microsoft Ads, Amazon Search, and Apple Search. Collaboration with our SEO and Paid Social teams will be key to delivering integrated, data-driven strategies
- 2.5 - 3+ years of Paid Search experience - agency background desirable
- Expertise across Google Ads (Search, PMax/Shopping, Demand Gen), Microsoft Ads, and Amazon
- Strong proficiency in keyword research, campaign planning, execution, reporting and performance analysis using tools like GA4 and SA360
- Proven experience in full-funnel campaign planning and management, with an understanding of the broader media mix
- Strong communicator with the confidence to lead client conversations and presentations
- Organised, detail-focused, and comfortable managing multiple accounts simultaneously
- Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint
- Proactive, collaborative, and eager to innovate within a fast-paced digital environment
What the job involves
- As Paid Search Manager, you’ll play a vital role in shaping and delivering SINE Digital’s Paid Search strategy. Reporting to a Senior Paid Search Manager, you’ll oversee a small team, acting as a channel specialist responsible for driving innovation, ensuring best practice, and achieving outstanding results for our clients
- Lead end-to-end campaign setup, optimisation, and reporting across all major search platforms
- Conduct in-depth keyword research, audience analysis, and competitor insights to inform strategic planning and campaign structure
- Ensure campaigns meet SINE’s best practice standards through regular QA checks and performance reviews
- Develop, present, and deliver paid search strategies that align with client KPIs and budgets
- Translate performance data into actionable insights using in-platform and third-party analytics tools
- Identify opportunities for testing and innovation, fostering a “test-and-learn” culture within the team
- Stay ahead of emerging trends, platform features, and new tools, sharing insights with colleagues and clients
- Collaborate with the Paid Social, SEO, and Data teams to create cohesive, cross-channel strategies that drive full-funnel performance
- Maintain relationships with platform partners (e.g. Google, Microsoft) to stay informed on new products, betas, and opportunities for clients
- Oversee onboarding and account setup processes, ensuring timelines, deliverables, and assets are managed effectively
- Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions
- Present campaign results, insights, and growth recommendations clearly and confidently
- Partner with Account and Client Directors on quarterly reviews, post-campaign analyses, and long-term planning
- Manage and mentor junior team members, ensuring workloads are balanced and development goals are met
- Conduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growth
- Support recruitment, onboarding, and training processes, contributing to a positive and inclusive team culture
- Lead by example in fostering collaboration, curiosity, and performance excellence across the team
- Oversee budget management for your accounts, including forecasting, pacing, and billing accuracy
- Lead performance forecasting and budget planning to ensure client targets are met efficiently
- Leverage automation tools, scripts, and data feeds to improve efficiency and consistency across campaigns
- Conduct regular audits to identify performance opportunities and improve efficiency
- Contribute to internal best practice documentation, new business pitches, and internal training initiatives
- Support the development of internal resources and process improvements to continually enhance SINE’s Paid Search offering
Salary benchmarks
Our take
Sine Digital is a performance marketing agency for the experiences sector. The company uses data science and technology to deliver campaigns based on audience insights that support sustainable, better returns and reduce marketing "wastage".
It is this insight-first approach that makes the company stand out, as well as using innovations in tech to drive its marketing services. For example, Sine leverages AI to help develop creative assets, and supplies real-time market research so clients can adapt their strategies where needed.
Sine Digital certainly has promise, but it will take time to see how the space responds to its offering. An injection of Seed funding will certainly help it make a space for itself, as the company invests in US expansion and the further development of its tech.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
May 2024
$2.5m
SEED
Total funding: $2.5m
Company benefits
- Flexible & hybrid working
- Early finish Fridays all year round
- Weekly training & development opportunities
- Regular Company Socials & Clubs
- Dog friendly office space
Company HQ
Fitzrovia, London, UK
Leadership
James Dale
(Co-Founder & CEO)Former Managing Director at LGM Records. Was a Songwriter for Faber Music, and part of Goldheart Assembly at FIERCE PANDA RECORDS.
Kaziu Gill
(Co-Founder & Director)Also Founder and Director at LGM Records, as well as at LimeGreen Accountancy.
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