Creative Strategist, FoodLabs

• Proven experience creating content for paid advertising, particularly for Instagram Ads (Meta platform)
• A strong portfolio or examples of performance-driven video creatives
• Exceptional creative instincts and a knack for storytelling in under 30 seconds
• Solid understanding of performance metrics (CTR, thumb-stop rate, hold rate etc.) and how to reverse engineer creative from results
• Ability to juggle multiple projects and meet tight weekly deadlines
• Excellent written and verbal communication skills

Desirable

• We’re looking for a highly creative, platform-native Creative Strategist to join our fast-paced, forward-thinking team
• This role is perfect for someone who lives and breathes social content, especially on Instagram, and knows how to turn scroll-stopping ideas into high-performing video ads
• You’ll be sourcing content creators, writing creative briefs, overseeing edits, and delivering weekly video content tailored for paid advertising platforms
• Source and collaborate with content creators and freelancers to produce ad-ready content that aligns with brand voice and performance goals
• Write compelling creative briefs that communicate messaging, tone, and objectives clearly to content creators and editors
• Review and give clear, constructive feedback on video edits to ensure high-quality output and alignment with performance metrics
• Deliver a steady pipeline of short-form video assets optimized for Instagram and other social ad platforms, refreshed weekly
• Monitor ad performance creatively – look at what’s working and ideate new approaches based on trends, hooks, and formats as well as iterate on results