Growth Marketing Manager, Germany, Eucalyptus

• We are seeking an exceptional Growth Marketing Manager to support our growth in Germany
• We believe that a powerful blend of data and creativity fuels a successful growth engine; therefore, the ideal candidate will have a strong background in growth marketing, experience working in creative cycles and a passion for finding creative ways to grab attention across a variety of mediums
• 2-3+ years experience in a performance marketing role or similar
• German-native speaker is a must
• Experience running efficient paid media campaigns across Meta, Google, YouTube
• Proven track record of growing conversion volume within CAC targets
• Experience collaborating with creative teams to turn ideas into high-performing outputs
• Ability to clearly communicate results, key findings, and areas of opportunities
• Derive key insights from analytics platforms like Google Analytics & Ad Reporting
• Understand the basics of attribution modelling to measure channel uplift
• Ability to develop new content angles and confidence writing short and long-form content on behalf of a brand
• Strong believer that creative is a key driver for performance, and understands best practice for grabbing attention across channels
• You’re familiar with common digital marketing tools (Figma, Google Analytics)
• Good communication and English skills, both written and verbal

Desirable

• Since our German market is still in its infant shoes with exciting growth plans over the next year, you will play an important role in shaping the team, culture and patient offering
• Manage and optimise paid media campaigns for Facebook, Google Search (and more, wherever we need to be, we’ll be)
• Establish a test-measure-learn feedback loop with our creative team to drive consistent ad improvements
• Maintain a weekly reporting cadence to share performance metrics and insights to the wider acquisition team
• Find the highest impact levers between creative, targeting, post-click experience or algorithmic optimisations and execute on the changes
• Test, test, test: run A/B tests to improve different parts of the funnel and improve conversation rates
• Leverage data, patient insights, and industry trends to write and manage creative briefs
• Identify Lifecycle journey opportunities to improve conversion metrics and execute on optimisation recommendations from new logic and segmentation, to different content angles
• Stay on top of industry best practice across channel and creative, and promote best-in-class performance marketing methodology within the company
• Support on other relevant strategic projects that may or may not come up