Growth Influencer Manager, Huel
3 days a week in office
Plant-based convenient food products
Job no longer available
Plant-based convenient food products
201-500 employees
Job no longer available
3 days a week in office
201-500 employees
Company mission
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
Role
Who you are
- This role will best suit someone with a minimum of 4-5 + years of experience working in influencer marketing, podcasting, YouTube, or growth marketing, ideally in a brand or agency setting. You’ll also need:
- A strong grasp of performance marketing metrics (CPM, CAC, CPA, CTR, AOV) and experience translating data into actionable insights
- Have hands-on experience managing influencer campaigns, ideally within an in-house team structure
- To be a strategic, creative thinker with a growth mindset focused on ROI, scalability, and continuous improvement
- Have a solid grasp of the creator economy, with awareness of trends, best practices, and platform dynamics
- To be a clear communicator with confidence in influencer negotiations. This is going to be an essential for the role, along with experience in budget tracking and optimisation, even if not the final budget owner
- To be a collaborative team player who works well with cross-functional teams like performance marketing, PR, social and brand
- Bonus if you are familiar with tools like Podscribe, Upfluence, Creator Marketplace, or similar platforms
What the job involves
- We’re on the hunt for an experienced Growth Influencer Marketing Manager to lead and grow our UK influencer programme on a 12-month fixed term contract
- This is a high-impact role where you’ll own the strategy and execution, managing top and mid-tier talent, building strong partnerships, and driving real results for Huel
- You’ll work closely with our wider marketing and product teams to fuel major launches, grow our brand, and scale customer acquisition efficiently, all while keeping an eye on long-term profitability
- We’re after someone who’s innovative, data-driven, and thrives in a fast-paced, creative environment. You’ll need to think big, act fast, and get things done. Here's an insight into your day to day:
- Top/Mid-Tier Influencer Management: Book, brief, and manage top & mid-tier influencer partnerships and gifting strategies
- Campaign Execution: Support product launches and day-to-day campaigns, from negotiations and contracting to content delivery and reporting
- Relationship Building: Develop strong relationships with top & mid-tier influencers, agents, and partners to reinforce brand love
- Talent & Opportunity Spotting: React quickly to big influencer/celeb opportunities, identify risks/issues early, and resolve them fast
- Performance Tracking: Report weekly and monthly on campaign results, using data to optimise campaigns and inform strategy
- Post-Campaign Analysis: Deliver clear insights on performance (e.g., conversions, CAC, CTR, AOV) and share learnings to continuously improve channel effectiveness
- Partnership Ads: Manage the partnership ads process alongside performance teams
- Budgets & Compliance: track spend, and work with Legal to ensure contracts, usage rights, and ASA compliance
- Cross-Functional Collaboration: Partner with PM, PR, and social teams to provide content for their channels and support broader campaigns
Salary benchmarks
Our take
Huel produces plant-based meal replacement products, marketing its powders and ready-to-drink mixes as an easy solution for nutrition-conscious consumers with an on-the-go lifestyle. The company's potent branding has made it somewhat of a household name, and only a few years after founding it was both the world’s best-selling complete food brand and the UK’s fastest growing food and drink brand.
Having expanded into Europe, Japan, and the US, it is clear Huel has capitalised on increased consumer interest in nutrition and fitness over the past few years. It also caters to growing eco-consciousness, as its vegan products boast a minimal impact on animals and the environment.
By appealing to this strong pair of consumer trends, Huel has been able to grow its sales year-on-year, with progress unlikely to stop anytime soon. There have been a couple of hiccups on the way - namely a banned UK ad campaign and reported losses in 2023 - though the company has been swift to act and seems relatively unphased as it moves into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
141% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2022
$24m
LATE VC
Oct 2018
$26.4m
GROWTH EQUITY VC
Total funding: $50.4m
Company benefits
- 🕖 Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home
- 🌴 30 days annual leave PLUS bank holidays
- 🥤 Free Huel to keep you going
- 🏖️ 2 weeks a year to work remotely from anywhere! One week in the Summer and one week at Christmas
- 🐾 Dog friendly
- 🙋 Paid Volunteering Days
- 🏋️ Free on-site gym with free classes, and we will give you your own nutrition plan
- 🧘 Free on-site wellness area offering infrared saunas and an ice bath🧘
- 🧠 Free 1-on-1 therapy provided by Self-Space
- 🏥 Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
- ⚡ Electric Car Scheme with onsite charging
- 🚴Cycle to Work Scheme
- 🤰 Enhanced Family Leave
- 👪 Workplace Nursery Scheme
- 🎓 Huel Academy
- 💸 Paid Employee Referral Scheme
- 🎉 Biannual events to celebrate success - Have you heard about Huelchella?
Company HQ
Tring, UK
Leadership
James McMaster
(CEO)James joined Huel in 2017 as CEO. Prior to this, they were the CEO of Life Health Foods EU, COO/Co-Managing Director at Ella's Kitchen, and Business Development Manager/Operations Manager at Gü Desserts.
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