Product Marketing Manager, native

• Have a growth mindset: ambitious to develop into a Product Marketing Lead, as you prove your impact. Showing your B2B Product Marketing experience.
• Thrive in ambiguity: when the map isn’t there, you’ll sketch it and get moving
• Be proactive and hungry: you create momentum, not reasons to stall
• Balance strategy and execution: just as happy in the weeds as you are at the whiteboard
• Have a maker’s mindset: a natural storyteller who can turn ideas into collateral that cuts through

Desirable

• At native, Product Marketing is a new discipline – and you’ll be the one to shape it. This is a unique chance to build a function from the ground up inside a fast growing business, working on category defining products that will change how institutions and advertisers understand and engage students. The role is designed as a stepping stone into Product Marketing Lead as you prove your impact – perfect for someone ambitious, inquisitive, and ready to make their mark
• You’ll work closely with our CTO and Director of GTM, taking ownership of how our products are positioned, launched, and adopted – in both existing markets (UK) and new markets (USA). This role is 70% maker, 30% coordinator: you’ll be in the weeds producing messaging frameworks, decks, and launch plans, while also pulling the right people together to keep momentum high
• At the core, this person will:
• Get under the skin of our different customers and what really matters to them
• Turn those insights into clear product requirements and propositions
• Translate product detail into external-ready collateral that gives Sales and Marketing a winning edge
• Lead launch plans that embed new products and features into market successfully
• How this plays out day-to-day:
• Lead product launches: define and run launch plans for our groundbreaking products in higher education and student marketing
• Create messaging & collateral: build frameworks, iterate with feedback loops, and craft compelling assets that resonate with distinct audiences for specific purposes
• Enable commercial success: deliver sales enablement tools (decks, case studies, one-pagers, web copy), train teams on usage, and own website/user journey messaging
• Champion the customer & scale: consolidate insights, ask smart questions, ground GTM decisions in real needs, and set lightweight, repeatable processes for how we design, launch and embed products

• 30minute screening call - GTM Director
• 45minute - Task interview - GTM Director