Performance Marketing Specialist, Mention Me

• 4–6 years’ hands-on experience as a performance marketing practitioner in B2B SaaS or tech. We mean hands-on — you’ve built campaigns, managed bids, written ad copy, pulled search term reports, and optimised toward pipeline or revenue targets yourself. Not briefed an agency. Not managed a team who did it. Done it
• Google Ads and LinkedIn Campaign Manager proficiency is non-negotiable. We’ll ask you to walk us through a campaign build step by step in the interview. If you can’t do that from memory, this isn’t the right role
• Demonstrable SEO execution experience. Technical audits, keyword strategy, link building, and content optimisation. You understand how organic and paid work together to drive pipeline
• Experience managing £20K+/month in paid media budget with direct accountability for pipeline, revenue, or commercial outcomes — not just lead volume or CPL
• Strong understanding of conversion tracking, UTM architecture, GA4, and ideally offline conversion setups feeding pipeline data back to ad platforms
• Experience running campaigns across multiple geographies (UK, Europe, US) is a strong plus
• Pipeline-first mindset - you measure success in pipeline generated and cost per opportunity, not impressions and CTR
• Analytical and data-driven - comfortable building reports, interpreting funnel data, and making budget decisions based on performance
• Bias toward action - you don’t wait for weekly agency calls to make changes; you spot a problem and fix it
• Clear communicator who can present performance data and recommendations to marketing leadership concisely
• Comfortable working in a lean team where you own the function end-to-end

Desirable

• We’re bringing performance marketing fully in-house and looking for a Performance Marketing Specialist to own paid media and organic search end-to-end
• You’ll take over from our external agency and run it better, faster, and with direct accountability for pipeline
• This is a practitioner role. You’ll be in Google Ads, LinkedIn Campaign Manager, and Meta daily — building campaigns, managing bids, testing creative, analysing search terms, and shifting budget to what’s driving pipeline
• On the organic side, you’ll own SEO strategy and execution, link building, and AI search optimisation. You’re measured on pipeline generated and cost per opportunity, not impressions or click-through rates
• If you’re someone who knows their numbers cold and can explain exactly where every pound of spend is going and what it’s producing — this is your role
• Build, launch, and optimise campaigns daily across Google Ads, LinkedIn Campaign Manager, and Meta Ads. You’re the person in the platform — there’s no agency to brief, no team to delegate to
• Manage a monthly paid budget of £25–30K across all channels. Allocate and reallocate based on pipeline performance — if a channel isn’t producing opportunities, you move the money the same day, not the same month
• Own audience strategy across all platforms — build and maintain audience temperature segmentation (cold/warm/hot) on LinkedIn, keyword and match type architecture on Google, and lookalike/retargeting structures on Meta
• Run continuous creative and copy testing. You decide what to test, you build the variants, you read the data, you make the call
• Set up and maintain conversion tracking across all platforms, including offline conversion feeds from PostHog so ad platforms receive pipeline data, not just form fills
• Technical SEO, on-page optimisation, keyword strategy, and link building. You’re not writing a strategy document for someone else to execute — you’re doing the work
• Drive ranking improvements for high-intent commercial terms (“referral marketing platform,” “referral tracking software,” “customer advocacy platform”) against competitors like Extole, Friendbuy, and ReferralCandy
• Take over existing link building relationships from the outgoing agency and run the programme directly
• Own AI search optimisation (AEO/GEO) — ensure Mention Me is the cited answer when prospects use ChatGPT, Perplexity, or Gemini to research referral marketing solutions
• Partner with Content on SEO-driven content briefs targeting high-intent keywords across UK, DACH, and US markets
• You’ll own a weekly cost per booked meeting model — tracking spend-to-pipeline-qualified-opportunity at channel level. You should be able to tell anyone in the business exactly what each channel is producing and what it costs, at any point
• Report on pipeline generated, cost per opportunity, and channel-level conversion rates. Leads, clicks, and impressions are inputs — pipeline is the output that matters
• Make data-backed recommendations on what to scale, what to cut, and what to test. Present these to marketing leadership weekly with conviction
• Collaborate with Analytics on attribution reporting, PostHog integration, and connecting ad platform data to Salesforce pipeline
• Work with the Demand Generation Manager on campaign orchestration — they’ll brief you on campaign themes, audiences, and content; you execute the paid distribution and organic amplification
• Partner with Product Marketing to translate positioning and messaging into ad copy and landing page content
• Coordinate with Design on creative production for paid campaigns
• Support the SDR team with LinkedIn campaigns that warm up target accounts ahead of outbound outreach