Product Marketing Manager, Amazon

• The ideal candidate is a self-starter who is comfortable building a business, is metrics and data driven, has a strong desire to learn and lead in a fast-paced environment
• You are able to think strategically, look at the business analytically, and implement flawlessly
• As a leader, the right candidate will be comfortable with executive interactions, be an excellent communicator, passionate advocate, and creative professional
• You will build and inspire a positive, high-energy, results-oriented culture in our team, creating a measurable impact across Amazon Business
• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Desirable

• We are disrupting the status quo of Business to Business (B2B) by delivering new, efficient purchasing and service solutions to individual proprietors, to small-medium businesses, to global organizations (and everything in between)
• Are you ready for the next step in your career building on your skills as a leader, innovator, and collaborator?
• Do you want to be part of an organization that is developing and launching new business models?
• If so, the AB Third Party (AB3P) Marketing team is seeking an exceptional Product Marketing Manager to lead Go-To-Market (GTM), B2B events (HVEs and Conferences) and product marketing activities for new and existing features and programs that help our 3P Sellers grow their businesses
• You will work closely with our internal stakeholders to develop messaging, positioning, and go-to-market strategy to drive awareness and activation of features
• This is a highly cross-functional role that requires close partnerships with Product, Tech, Sales, Consumer, AB Customer Marketing, Legal, PR and other teams - as well as strong verbal and written communication skills
• This role requires an analytical marketer with a strong sense for methods to align AB3P offerings to 3P Seller objectives, while constantly adjusting based on industry trends and feedback from sellers
• You will not only define the product marketing strategy for new products, but will also develop marketing materials, including sales collateral, email and web content, case studies, and org-wide communications, to support your strategy
• Develop and execute seller-facing GTM strategies for existing and new products, features and programs to drive awareness and adoption by sellers
• Create marketing materials such as email content, webinar presentations, sales enablement decks, collateral, case studies, and blog posts
• Leverage a variety of channels and tools (e.g. email, webinar, website, social, infographics, video) to effectively communicate with the right target audiences
• Develop case studies and datapoints to communicate the benefits of Amazon Business to sellers
• Measure and report on results, identify trends or insights, and optimize campaigns accordingly to achieve KPIs
• Collaborate effectively across multiple stakeholder teams--including Product, Sales, Program Management, International teams, Legal--to achieve business goals
• Help gather seller feedback to drive continuous product improvement
• Manage projects in a timely fashion for multiple deliverables for campaigns on competing timelines